In the Age of AI, Building a Human Tribe Is Your Competitive Edge

Dr. Thomas Trautmann

Published on: 21/10/2025

Discover why, in a world obsessed with AI and automation, the real competitive edge still belongs to those who build strong human tribes. This article explores how leaders can harness the science of ethical persuasion to create unbreakable teams, foster authentic connections, and turn technology into a tool for personal and collective greatness. If you want your business to thrive in the age of smart machines, start by making your people great.

Ethical Persuasion

How to Destroy Your Business by Solving Your Clients' Problems

Dr. Thomas Trautmann

Published on: 13/10/2025

This eye-opening newsletter reveals why the traditional approach of solving clients’ and team members’ problems can actually sabotage business growth. Using the Make Me Great system and real-life examples from the USA and Germany, Thomas Trautmann demonstrates how targeting subconscious frustrations—not just surface-level issues—leads to lasting transformation, loyalty, and unstoppable business success. Readers will discover practical, neuroscience-backed strategies to elevate their leadership, empower their teams, and create raving fans. Includes a call to action to join a free webinar on ethical persuasion and client elevation.

Ethical Persuasion

When Was the Last Time Your Loved Ones Said They Are Proud of You?

Dr. Thomas Trautmann

Published on: 06/10/2025

The image captures a heartfelt moment at a family dinner table. The business owner, still slightly dressed for work, is the center of attention—embraced by their child and sharing a proud, loving glance with their partner. Subtle business items (briefcase, laptop) hint at their professional life, while a glass of lemonade and a small toy tire on the table represent the article’s playful metaphors. The scene is filled with warmth, pride, and a genuine sense of being seen and valued by loved ones.

Ethical Persuasion

From First Date to “I Do”: Why Winning Clients Is Just Like Winning Hearts

Dr. Thomas Trautmann

Published on: 29/09/2025

Discover how the journey from first meeting to marriage mirrors the stages of ethical persuasion in business. Learn why building trust, timing your “offers,” and nurturing relationships is the secret to lasting client success. Take the Happy Brains Brain Blueprint quiz to find your persuasion style.

Ethical Persuasion