Ethical Persuasion

How to Increase Annual Recurring Revenue in a Service Business: The 7 Retainer Secrets That Make Clients Renew, Expand, and Refer

Dr. Thomas Trautmann

Published on: 26/01/2026

Increasing Annual Recurring Revenue in a service business isn’t about chasing more clients—it’s about building retention and expansion into your delivery. This guide shares a practical 7-part framework to grow recurring revenue through outcome-based retainers, renewal narreatives, tiered offer ladders, productized components, expectation resets, and referral moments. If you want predictable Annual Recurring Revenue growth without discounting or burnout, start by making your clients great—and making that greatness visible

Ethical Persuasion

How to Stop Failing Even When You’re Trying: The 7 Brain Traps That Sabotage Business Owners (and How to Escape Them)

Dr. Thomas Trautmann

Published on: 19/01/2026

Trying harder isn’t the answer when your brain is running invisible protection programs. This article breaks down seven common brain traps that cause business owners to procrastinate, overthink, quit early, or repeat the same “failure loop.” You’ll learn how identity, fear of social risk, perfectionism, decision fatigue, isolation, and cognitive biases quietly sabotage execution—and how to replace them with simple systems that rebuild consistency and self-trust.

Ethical Persuasion

How Do I Improve My Marketing Strategy? The “Make Me Great” Marketing OS

Dr. Thomas Trautmann

Published on: 15/01/2026

Improving your marketing strategy isn’t about adding more tactics—it’s about building a decision system that creates clarity, certainty, and safety for the buyer. In this Make Me Great framework, you start with the decision you want the market to make, lock your positioning (WHO, WHEN, PAIN, OUTCOME, METHOD), and build “certainty assets” like proof, case studies, and a clear first-14-days plan. You then engineer content to do three jobs (awareness, consideration, conversion), package your offer as a path, and build a repeatable lead engine across one primary channel and one support channel. Finally, you measure what drives growth—leads, booked calls, show-up rate, close rate, deal size, and CAC—so you can fix the real bottleneck each week.

Ethical Persuasion

How to Survive a DCAA Audit: The 7 “No-Mistakes” Systems That Protect Every Penny (and Your Reputation)

Dr. Thomas Trautmann

Published on: 06/01/2026

DCAA audits can feel intimidating, but the real risk isn’t the audit—it’s the absence of repeatable systems. This guide breaks down seven practical, consultant-friendly systems to help government contractors stay audit-ready: timekeeping discipline, job costing rhythm, documentation habits, visible internal controls, and mock audits that remove fear. Use this framework to help your clients protect every penny, reduce stress, and build a compliance culture that makes passing audits inevitable.

Ethical Persuasion