Trying to Persuade with Logic? That’s a Toothpick vs a Viking

Dr. Thomas Trautmann

Published on: 14/03/2026

Driving decisions with logic? You’re walking into a Viking fight with a toothpick. They won’t debate you. They’ll eat you alive. In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet. You’ll learn: Why logic is rarely the decision-maker (it’s the justifier) What Kahneman, Ariely, and Damasio reveal about real-world decisions How to use ethical persuasion to remove friction (without manipulation) The “subconscious frustration” that triggers action—and how to spot it fast Want your 3 subconscious frustrations (based on your business + ideal client)? Download the Make Me Great! app here: https://app.happy-brains.com/ #MakeMeGreat #EthicalPersuasion #Neuromarketing #DecisionMaking #SalesPsychology #BusinessGrowth #Leadership #CommunicationSkills #MarketingStrategy #Entrepreneurship #Kahneman #Ariely #Damasio #PrimalBrain #Persuasion

Ethical Persuasion

Father Xmas… The Coke Myth (and what your brain does with repetition)

Dr. Thomas Trautmann

Published on: 24/12/2025

A quick myth-buster on Father Christmas’ “original” color: Coca‑Cola didn’t invent the red suit — they amplified an existing image through repetition and emotion until it became the default in our collective memory. A practical lesson in Ethical Persuasion: if you don’t shape how people remember you, the market will. Xmas Bundle ends Dec 31: https://home.happy-brains.com/xmasoffer

Ethical Persuasion

Are women better at decision making?

Dr. Thomas Trautmann

Published on: 12/12/2025

Are women naturally better decision-makers than men? Or is everything we think we know about gender and the brain just a collection of business myths? In this post, Dr. Thomas Trautmann, founder of the “Make Me Great” system, dives into the real neuroscience behind how men and women make decisions—and why most companies are still getting it wrong. Forget the tired clichés and stereotypes. This is about what actually happens in the brain when choices are made, and how understanding these differences can give you a powerful edge in leadership, sales, and client relationships. Watch the video to discover: The surprising science behind male and female decision-making Why popular sayings like “Men are from Mars, women are from Venus” miss the point How to adapt your influence strategy for any audience—ethically and effectively Want to go deeper? Join my free webinar and learn how to use brain science to elevate your business and make every client say, “Make Me Great!”

Ethical Persuasion

Following-up

Dr. Thomas Trautmann

Published on: 24/11/2025

This article explores why most revenue and long-term relationships are lost in the follow-up that never happens. Using concrete sales statistics and brain science, it reframes follow-up from “pushy sales tactic” into an ethical act of service that keeps you present in the busy brain of your prospects and clients. It shows how consistent, value-driven follow-up transforms strangers into a loyal tribe of recurring clients, aligning Grant Cardone–style persistence with the Make Me Great and Ethical Persuasion philosophy of building tribes, not one-off transactions.

Ethical Persuasion