Father Xmas… The Coke Myth (and what your brain does with repetition)

Father Xmas… The Coke Myth (and what your brain does with repetition)

Father Xmas… The Coke Myth (and what your brain does with repetition)Dr. Thomas Trautmann
Published on: 24/12/2025

A quick myth-buster on Father Christmas’ “original” color: Coca‑Cola didn’t invent the red suit — they amplified an existing image through repetition and emotion until it became the default in our collective memory. A practical lesson in Ethical Persuasion: if you don’t shape how people remember you, the market will. Xmas Bundle ends Dec 31: https://home.happy-brains.com/xmasoffer

Ethical Persuasion
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Following-up

Following-up

Following-upDr. Thomas Trautmann
Published on: 24/11/2025

This article explores why most revenue and long-term relationships are lost in the follow-up that never happens. Using concrete sales statistics and brain science, it reframes follow-up from “pushy sales tactic” into an ethical act of service that keeps you present in the busy brain of your prospects and clients. It shows how consistent, value-driven follow-up transforms strangers into a loyal tribe of recurring clients, aligning Grant Cardone–style persistence with the Make Me Great and Ethical Persuasion philosophy of building tribes, not one-off transactions.

Ethical Persuasion
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