Why your smile is a business asset, not just a nice to have

Dr. Thomas Trautmann

Published on: 29/09/2026

The real, Duchenne smile does more than make you look approachable. It is linked to better long term wellbeing, and the positive emotion behind it is scientifically tied to sharper, more creative thinking. This article breaks down the actual research

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Nothing or impossible

Dr. Thomas Trautmann

Published on: 19/06/2026

Nothing feels heavier than building when your brain is in fight/flight. One argument, one “we need to talk,” and cortisol can hijack your clarity for hours—sometimes days. That’s why I teach the 3R’s founders forget: Revenue, Reputation, Relationship

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You’re Not Broke. You’re Avoiding the 2 Things That Make Money

Dr. Thomas Trautmann

Published on: 01/06/2026

You don’t have a “marketing problem.” You have an avoidance problem. You’re avoiding the two things that create revenue fast: Clarity (so people can decide) Follow-up (so decisions actually happen) And your brain is helping you sabotage it… because

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Trying to Persuade with Logic? That’s a Toothpick vs a Viking

Dr. Thomas Trautmann

Published on: 14/03/2026

Driving decisions with logic? You’re walking into a Viking fight with a toothpick. They won’t debate you. They’ll eat you alive. In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet. You’ll learn: Why logic is rarely the decision-maker (it’s the justifier) What Kahneman, Ariely, and Damasio reveal about real-world decisions How to use ethical persuasion to remove friction (without manipulation) The “subconscious frustration” that triggers action—and how to spot it fast Want your 3 subconscious frustrations (based on your business + ideal client)? Download the Make Me Great! app here: https://app.happy-brains.com/ #MakeMeGreat #EthicalPersuasion #Neuromarketing #DecisionMaking #SalesPsychology #BusinessGrowth #Leadership #CommunicationSkills #MarketingStrategy #Entrepreneurship #Kahneman #Ariely #Damasio #PrimalBrain #Persuasion

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