Are women better at decision making?

Are women better at decision making?

Are women better at decision making?Dr. Thomas Trautmann
Published on: 12/12/2025

Are women naturally better decision-makers than men? Or is everything we think we know about gender and the brain just a collection of business myths? In this post, Dr. Thomas Trautmann, founder of the “Make Me Great” system, dives into the real neuroscience behind how men and women make decisions—and why most companies are still getting it wrong. Forget the tired clichés and stereotypes. This is about what actually happens in the brain when choices are made, and how understanding these differences can give you a powerful edge in leadership, sales, and client relationships. Watch the video to discover: The surprising science behind male and female decision-making Why popular sayings like “Men are from Mars, women are from Venus” miss the point How to adapt your influence strategy for any audience—ethically and effectively Want to go deeper? Join my free webinar and learn how to use brain science to elevate your business and make every client say, “Make Me Great!”

Ethical Persuasion
Dating Your Ideal Client – Why WHO Comes Before WHAT

Dating Your Ideal Client – Why WHO Comes Before WHAT

Dating Your Ideal Client – Why WHO Comes Before WHATDr. Thomas Trautmann
Published on: 01/12/2025

A playful, business-themed illustration showing a business professional on a “date” with their ideal client, set in a cozy café. Both are smiling, engaged in conversation, with thought bubbles above their heads featuring brain icons, hearts, and lightbulbs—symbolizing connection, understanding, and the science of persuasion. The atmosphere is friendly, warm, and a bit humorous, blending business and dating cues.

Ethical Persuasion
Following-up

Following-up

Following-upDr. Thomas Trautmann
Published on: 24/11/2025

This article explores why most revenue and long-term relationships are lost in the follow-up that never happens. Using concrete sales statistics and brain science, it reframes follow-up from “pushy sales tactic” into an ethical act of service that keeps you present in the busy brain of your prospects and clients. It shows how consistent, value-driven follow-up transforms strangers into a loyal tribe of recurring clients, aligning Grant Cardone–style persistence with the Make Me Great and Ethical Persuasion philosophy of building tribes, not one-off transactions.

Ethical Persuasion
Magic Funnels and AI don't work

Magic Funnels and AI don't work

Magic Funnels and AI don't workDr. Thomas Trautmann
Published on: 11/11/2025

A high-energy, myth-busting, and practical blog post that challenges the noise of modern business advice and reveals the real driver of success for 2025: making others great. Through stories, actionable tips, and brain science insights, this script empowers business leaders, coaches, and entrepreneurs to shift from selling to elevating clients—unlocking deeper loyalty, influence, and growth. The “Make Me Great” philosophy is presented as the ultimate pattern interrupt in a world obsessed with tech and trends, offering viewers a fresh, authentic path to business and personal transformation.

Ethical Persuasion