Dr. Thomas Trautmann

Trying to Persuade with Logic? That’s a Toothpick vs a Viking

Published on: 14/03/2026

Driving decisions with logic? You’re walking into a Viking fight with a toothpick. They won’t debate you. They’ll eat you alive. In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet. You’ll learn: Why logic is rarely the decision-maker (it’s the justifier) What Kahneman, Ariely, and Damasio reveal about real-world decisions How to use ethical persuasion to remove friction (without manipulation) The “subconscious frustration” that triggers action—and how to spot it fast Want your 3 subconscious frustrations (based on your business + ideal client)? Download the Make Me Great! app here: https://app.happy-brains.com/ #MakeMeGreat #EthicalPersuasion #Neuromarketing #DecisionMaking #SalesPsychology #BusinessGrowth #Leadership #CommunicationSkills #MarketingStrategy #Entrepreneurship #Kahneman #Ariely #Damasio #PrimalBrain #Persuasion

Ethical Persuasion

How to Increase Engagement With Your Online Content: The 7 Brain Triggers That Make People Stop, Feel, and Respond

Dr. Thomas Trautmann

Published on: 05/03/2026

Engagement isn’t about posting more—it’s about triggering the right brain responses. This guide shares seven brain-based engagement triggers you can apply on any platform: mirror hooks, one clear promise, contrast, micro-stories, proof, micro-commitment CTAs, and psychological safety. You’ll also get a simple weekly posting structure that turns content into conversations, saves, shares, and DMs—without chasing trends.

Ethical Persuasion

How to Compete in a Market Full of Disruptors: The 7 Unfair Advantages You Can Build Without Being the Biggest

Dr. Thomas Trautmann

Published on: 25/02/2026

Competing in a dynamic market isn’t about chasing every disruptor—it’s about building advantages that are hard to copy. This guide shares seven practical “unfair advantages” any business can build: owning a specific moment of pain, creating distinctive language, increasing trust speed, reducing switching friction, building defensible distribution, using values as a moat, and making customers great publicly. Includes a simple 30-day plan to sharpen positioning and win attention without shouting.

Ethical Persuasion

How to Set Technical Support Expectations

Dr. Thomas Trautmann

Published on: 17/02/2026

Technical support expectations can make or break retention—regardless of industry. This guide shares a 7-rule framework to prevent support conflicts, reduce client anxiety, and protect your team: separate support from success, define response times and severity levels, publish escalation paths, communicate progress, set boundaries, and deliver a Make Me Great support experience that builds trust when things go wrong.

Ethical Persuasion