This is not just another “advanced program.”
It’s the only program in the world that merges Make Me Great and the power of Ethical Persuasion with Grant Cardone’s 10X system.
No one else can legally and ethically combine these two worlds.
This is your biggest and most unique opportunity to become unforgettable and scale your business fast.
In this 10-week program for business owners, you will:
- Become unforgettable in 11 seconds
- Turn that into attention, leads, and sales
- Implement the 7-step 10X system in your business
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They are forgettable in the first seconds of contact
Their message doesn’t hit the emotional brain of their clients
Their team has no clear, simple system to follow every day
Your brain – and your client’s brain – makes a decision in seconds:
“Do I trust this person? Are they relevant? Will they Make Me Great?”
If you don’t win that decision in the first 11 seconds, everything else becomes harder: marketing, sales, referrals, pricing.
From Zero to Hero is built to fix exactly that.

There are many “mindset” programs.
There are many “sales” and “times X” programs.
But there is only one program that:
- Uses Make Me Great to rewire how you show up in the first 11 seconds
- Applies Ethical Persuasion based on how the brain really decides
- Then layers the 7-step 10X growth system on top of that foundation
- Is delivered by someone who created Make Me Great and is a Certified 10X Business Coach & 10X Performance Coach, licensed to use Grant Cardone’s content
That’s why this is not “just another advanced course.”
It’s a unique combination that you can’t get anywhere else.
It’s not for you if:
You’re looking for a quick hack or magic button
You don’t want to change how you think, speak, and act
You’re not willing to be held accountable
You want “motivation” without implementation
It's for you if:
You’re a business owner, CEO, founder, or C-level with real responsibility
You want to stop being “one more option” and become the obvious choice
You’re ready to show up, do the work, and be challenged
You’re willing to invest time, energy, and money into serious transformation
Step 1: Become Unforgettable in 11 Seconds.
In Phase 1, you will:
- Install the Make Me Great! mindset: stop pushing products, start elevating your clients
- Use the Ethical Persuader System to decode your clients’ subconscious frustrations
- Clarify WHO you are and WHY you do what you do in a way the brain trusts
- Craft your 11-second unforgettable positioning – how you introduce yourself and your business so people remember you
- Align your leadership, communication, and offers around making your clients great
You walk out of Phase 1 as a different leader – clear, memorable, and ethically persuasive.
Step 2: Run the 7-Step 10X Growth System.
We implement the 7 steps and map them directly to your business:
- Idea / Target – Define your boldest business targets and who you truly serve
- Attention – Build attention strategies across social, outbound, and existing assets
- Leads – Turn attention into qualified leads with simple, repeatable flows
- Leads Management – Implement structured follow-up and nurturing so you stop losing opportunities
- Sales – Apply 10X sales frameworks, handle objections, and close confidently
- Sales Management – make performance visible
- Scaling – Identify what to multiply
You don’t just “know” the 10X steps – you will starteexecuting them in your business.
From Zero to Hero is a complete implementation journey, not just a few workshops.
Here’s what you get:

1 full day of Make Me Great Workshop
A deep, immersive day to install the Make Me Great mindset, understand ethical persuasion, and craft your unforgettable 11-second positioning.

4 weeks of weekly 45-minute Make Me Great coaching
Weekly live coaching to implement what you learned in the workshop, refine your message, and make sure you actually use ethical persuasion in your daily business.

12 weeks of weekly 45-minute 10X coaching
Ongoing 10X-focused coaching to implement the 7-step 10X system in your business:
Idea/Target, Attention, Leads, Leads Management, Sales, Sales Management, Scaling.
This structure ensures you don’t just “understand” the concepts—you apply them, week after week, with guidance and accountability.
Cohort size: Minimum 8 and up to 20 people.
For larger teams, we’ll design a dedicated company program.
Zero to Hero Pack
From Zero to Hero is designed for serious business owners and leadership teams who want real transformation and implementation.

Here's what you get:
1 Day "Make Me Great!" onsite workshop
4 weeks of 45 mins weekly "Make Me Great" coaching
12 weeks of 45 mins weekly 10X coaching
Groups of 8 to 20 people (**)
$22.500 (*)
(*) Not including trainer travel expenses
(**) For bigger or smaller groups contact us
Cardone University
For teams who want ongoing daily reinforcement after the program, you can add Cardone University – Grant Cardone’s #1 business training platform.

Here's what you get:
800+ video courses
On-demand, 24/7 access
Practical sales, follow-up, and scaling content for your team
Cardone University pricing is based on team size and configuration and will be discussed during your strategy call.


From Zero to Hero is delivered by: Dr. Thomas Trautmann
- PhD in AI (Artificial Neural Networks)
- Founder of Happy Brains and creator of the Make Me Great! system
- Certified 10X Business Coach and 10X Performance Coach
Licensed to deliver Grant Cardone’s 10X content
- Specialist in ethical persuasion and decision-making
You’re not just getting “motivation".
You’re getting a blend of neuroscience, ethical persuasion, and 10X growth systems designed for real businesses.
Yes. You can use From Zero to Hero both if you’re already running a business and if you’re just starting.
If you’re starting, it gives you the right mindset, message, and 10X structure from day one, so you don’t waste years guessing.
If you’re already in business, it helps you become unforgettable in 11 seconds and install a clear 7-step 10X growth system to scale what you already have.
Aside the full day workshop you should plan for about 2–3 hours per week (live sessions + implementation). The more you apply, the more you get out of it.
There is no formal money-back guarantee. This is for leaders who are committed to doing the work. You will get frameworks, coaching, and support—what you do with them is up to you.
Yes. Cardone University can be added as an ongoing training platform for you and your team. Pricing depends on team size and configuration and will be discussed during your strategy call.
Be remembered in 11 seconds
Lead with ethical persuasion and clarity
Implement the proven 7-step 10X growth system
And do it with expert guidance and real accountability

Copyright 2025. Dr. Thomas Trautmann. All Rights Reserved.