"Make Me Great!" Blog

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How to Stop Failing Even When You’re Trying: The 7 Brain Traps That Sabotage Business Owners (and How to Escape Them)

Trying harder isn’t the answer when your brain is running invisible protection programs. This article breaks down seven common brain traps that cause business owners to procrastinate, overthink, quit ... ...more

Ethical Persuasion

January 19, 2026•3 min read

How Do I Improve My Marketing Strategy? The “Make Me Great” Marketing OS

Improving your marketing strategy isn’t about adding more tactics—it’s about building a decision system that creates clarity, certainty, and safety for the buyer. In this Make Me Great framework, you ... ...more

Ethical Persuasion

January 15, 2026•3 min read

How to Survive a DCAA Audit: The 7 “No-Mistakes” Systems That Protect Every Penny (and Your Reputation)

DCAA audits can feel intimidating, but the real risk isn’t the audit—it’s the absence of repeatable systems. This guide breaks down seven practical, consultant-friendly systems to help government cont... ...more

Ethical Persuasion

January 06, 2026•3 min read

How to Get Your Tech in Front of Your Ideal Customer: The 7 Brain-Based Secrets That Make Buyers Say “This Was Made for Me”

Getting your tech in front of the right customers isn’t about shouting louder—it’s about becoming relevant in the buyer’s brain. This article breaks down a practical, brain-based distribution and mess... ...more

Ethical Persuasion

January 02, 2026•4 min read

Father Xmas… The Coke Myth (and what your brain does with repetition)

A quick myth-buster on Father Christmas’ “original” color: Coca‑Cola didn’t invent the red suit — they amplified an existing image through repetition and emotion until it became the default in our col... ...more

Ethical Persuasion

December 24, 2025•2 min read

Are women better at decision making?

Are women naturally better decision-makers than men? Or is everything we think we know about gender and the brain just a collection of business myths? In this post, Dr. Thomas Trautmann, founder of th... ...more

Ethical Persuasion

December 12, 2025•3 min read

Solutions for any of

your decision needs

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MEET THE FOUNDER

Dr. Thomas Trautmann - The Brain Guy!

Founder of the "Make Me Great!", Ethical Persuader, Decision Hack and NeuroCouple systems, my passion is to give Business Owners, CXOs and entrepreneurs their smile back because they finally can directly talk to the decision maker's brain.

I teach high-level decision-makers how to tap into the real drivers of human decision-making, moving beyond surface-level pain points and speaking directly to the primal part of the brain—the part connected to trust, loyalty, and emotional buy-in.

I am also a certified 10X Business Coach and one of Grant Cardone's rare 10X Performace Coaches.