"Make Me Great!" Blog

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How to Increase Engagement With Your Online Content: The 7 Brain Triggers That Make People Stop, Feel, and Respond

Engagement isn’t about posting more—it’s about triggering the right brain responses. This guide shares seven brain-based engagement triggers you can apply on any platform: mirror hooks, one clear prom... ...more

Ethical Persuasion

March 05, 2026•2 min read

How to Compete in a Market Full of Disruptors: The 7 Unfair Advantages You Can Build Without Being the Biggest

Competing in a dynamic market isn’t about chasing every disruptor—it’s about building advantages that are hard to copy. This guide shares seven practical “unfair advantages” any business can build: ow... ...more

Ethical Persuasion

February 25, 2026•2 min read

How to Set Technical Support Expectations

Technical support expectations can make or break retention—regardless of industry. This guide shares a 7-rule framework to prevent support conflicts, reduce client anxiety, and protect your team: sepa... ...more

Ethical Persuasion

February 17, 2026•2 min read

How to Know If Your Price Is Too High: The 7 Truths Buyers Won’t Tell You (and What to Fix Instead)

Wondering if your price is too high? In most cases, the issue isn’t the number—it’s how the buyer’s brain perceives certainty, risk, and value. This guide shares seven practical checks to diagnose the... ...more

Ethical Persuasion

February 09, 2026•3 min read

How to Retain While Growing: The 7 Secrets to Scale Your Guest Base Without Losing Loyalty (Across Any Geography)

Growing your customer or guest base across new geographies can quietly destroy what made people loyal in the first place. This guide shares a 7-part, brain-based retention framework that works across ... ...more

Ethical Persuasion

February 03, 2026•3 min read

How to Increase Annual Recurring Revenue in a Service Business: The 7 Retainer Secrets That Make Clients Renew, Expand, and Refer

Increasing Annual Recurring Revenue in a service business isn’t about chasing more clients—it’s about building retention and expansion into your delivery. This guide shares a practical 7-part framewor... ...more

Ethical Persuasion

January 26, 2026•3 min read

Solutions for any of

your decision needs

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MEET THE FOUNDER

Dr. Thomas Trautmann - The Brain Guy!

Founder of the "Make Me Great!", Ethical Persuader, Decision Hack and NeuroCouple systems, my passion is to give Business Owners, CXOs and entrepreneurs their smile back because they finally can directly talk to the decision maker's brain.

I teach high-level decision-makers how to tap into the real drivers of human decision-making, moving beyond surface-level pain points and speaking directly to the primal part of the brain—the part connected to trust, loyalty, and emotional buy-in.

I am also a certified 10X Business Coach and one of Grant Cardone's rare 10X Performace Coaches.