Discover why, in a world obsessed with AI and automation, the real competitive edge still belongs to those who build strong human tribes. This article explores how leaders can harness the science of e... ...more
Ethical Persuasion
October 21, 2025•6 min read
This eye-opening newsletter reveals why the traditional approach of solving clients’ and team members’ problems can actually sabotage business growth. Using the Make Me Great system and real-life exam... ...more
Ethical Persuasion
October 13, 2025•5 min read
The image captures a heartfelt moment at a family dinner table. The business owner, still slightly dressed for work, is the center of attention—embraced by their child and sharing a proud, loving glan... ...more
Ethical Persuasion
October 06, 2025•4 min read
Discover how the journey from first meeting to marriage mirrors the stages of ethical persuasion in business. Learn why building trust, timing your “offers,” and nurturing relationships is the secret ... ...more
Ethical Persuasion
September 29, 2025•5 min read
Discover the billionaire brain pattern: how hyperactive mirror neurons and identity theater drive outsized success—and how to apply it to become unforgettable. Includes practical steps and a free stra... ...more
Ethical Persuasion
September 24, 2025•4 min read
A compelling, science-backed article for business owners showing why “Make Me Great” starts in your brain. It explains how brain energy (ATP, mitochondria, NAD+) fuels clarity, empathy, and ethical pe... ...more
Ethical Persuasion
September 16, 2025•8 min read
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Founder of the "Make Me Great!", Ethical Persuader, Decision Hack and NeuroCouple systems, my passion is to give Business Owners, CXOs and entrepreneurs their smile back because they finally can directly talk to the decision maker's brain.
I teach high-level decision-makers how to tap into the real drivers of human decision-making, moving beyond surface-level pain points and speaking directly to the primal part of the brain—the part connected to trust, loyalty, and emotional buy-in.
I am also a certified 10X Business Coach and one of Grant Cardone's rare 10X Performace Coaches.
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