"Make Me Great!" Blog
Learn more with these Posts
You’re Not Broke. You’re Avoiding the 2 Things That Make Money
You don’t have a “marketing problem.” You have an avoidance problem. You’re avoiding the two things that create revenue fast: Clarity (so people can decide) Follow-up (so decisions actually happen) A... ...more
Ethical Persuasion
June 01, 2026•6 min read
Why the Most Qualified Person in the Room Keeps Losing the Deal (And the Neuroscience That Fixes It)
You are not losing because your product is inferior. You are not losing because your price is wrong. You are not losing because your competitor has better marketing. ...more
Ethical Persuasion
June 01, 2026•4 min read
Why Successful Men Stop Having Sex
60% of business owners and executives can't remember the last time they had sex with their partner. This isn't about love. This isn't about attraction. This is a neuroscience problem, and your busines... ...more
Ethical Persuasion ,Neuro Couple
May 26, 2026•8 min read
The €47,000 Morning: Why 80% of Executive Underperformance Starts at Home the Night Before
There is a number most executives have never calculated. I call it the Cortisol Tax ...more
Ethical Persuasion
May 24, 2026•2 min read
Why Smart Executives Lose Deals to Idiots — The Neuroscience Nobody Wants to Hear
Why are you losing deals to people half as qualified as you? It's not your pitch. It's not your price. It's not the economy. It's your nervous system. In this video, Dr. Thomas Trautmann — PhD in Arti... ...more
Ethical Persuasion
May 18, 2026•8 min read
How Personal Relationships Impact Professional Success (and Vice Versa)
Most business owners think their revenue problem is a strategy problem. It's not. ...more
Ethical Persuasion
May 11, 2026•9 min read
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Dr. Thomas Trautmann - The Brain Guy!
Founder of the "Make Me Great!", Ethical Persuader, Decision Hack and NeuroCouple systems, my passion is to give Business Owners, CXOs and entrepreneurs their smile back because they finally can directly talk to the decision maker's brain.
I teach high-level decision-makers how to tap into the real drivers of human decision-making, moving beyond surface-level pain points and speaking directly to the primal part of the brain—the part connected to trust, loyalty, and emotional buy-in.
I am also a certified 10X Business Coach and one of Grant Cardone's rare 10X Performace Coaches.
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