Ethical Persuasion Workshops, Make Me Great

In person workshops

Your team loses the repeat client, the referral, and the trust.
Same eleven seconds, every meeting.

Not because they do not know the product. Because nobody ever taught them what a client's brain decides before the pitch even starts.

This is not a motivation seminar. It is the brain science behind the Eleven Second Brain Scan, installed inside your whole team in a single day.

Contact us now to book

Groups up to twenty, one to three days, delivered wherever your team already works.

1 · 2 · 3 day workshops
11 sec

2,431 business leaders surveyed. 44% said relationships, not revenue, are costing them the most right now.

Delivered worldwide, in person only

What you will learn

The same five steps, installed in your team, not just explained to them.

This is the exact Make Me Great system, delivered as hands on training instead of a slide deck.

01

Who

How to open a conversation from an honest identity instead of a rehearsed script, so a client trusts the person before they evaluate the offer.

02

Why

The honest reason your team does this work, in language direct enough that a client feels it before the sentence is even finished.

03

Ethical Persuasion

The mechanics of trust and influence used without manipulation, drilled in role play until they fire automatically, under real pressure.

04

Tribe

How the shift survives after the workshop ends, reinforced inside your own team instead of fading out within a week.

05

Communication

How every future pitch, proposal, and follow up becomes proof the system works, not just a memory of the one day it was taught.

Not a seminar A toolbox of Ethical Persuasion power tools your whole team leaves with.
Ethical persuasion workshop in session

Who should attend

Built for the people who actually sit across from your clients.

CEOs, CXOs, and business owners

Who want their clients' success to fund their own, not the other way around.

Executives and leaders

Who need people to trust them faster than a title alone can earn it.

Sales and marketing teams

Who are tired of starting every single pitch from zero trust.

Anyone ready to run the system

Not just read about it. The Make Me Great system, installed, not summarized.

What others are saying

Two teams, two different results.

"

Highly recommend this

Thomas successfully trained forty sales professionals at Zendesk. We were able to develop real ethical persuasion technique and understand how the brain actually takes decisions. I highly recommend it.

Hassen M.

"

Sevenfold

Thanks to Thomas' expertise in neuromarketing, our brand went through a real transformation. In five years his method helped us revitalize our image, increase our visibility, and grow our LinkedIn audience sevenfold, while significantly increasing leads on our website.

Alexandre B.

Meet your trainer

Dr. Thomas Trautmann

Dr. Thomas Trautmann, founder of Happy Brains, is a certified neuromarketing instructor and creator of the Make Me Great system. Years of work in brain science, artificial intelligence, and ethical persuasion taught him one thing business schools do not, trust is decided before logic ever gets a vote. He has spent his career turning that decision in his clients' favor, and now trains their teams to do the same.

Choose your workshop

Pricing for groups up to twenty people, delivered wherever your team already works.

1 Day

$5,000

The Make Me Great system, your clients' real decision triggers, hands on training, practical exercises.

2 Days

$10,000

Everything in the one day workshop, plus marketing strategy, your presentation skills, your content.

3 Days

$15,000

Everything in the two day workshop, plus extensive role play, in depth content development, sales strategy.

Additional attendees, per person

$4401 day workshop
$7502 day workshop
$9003 day workshop

Pricing covers groups up to twenty attendees. Travel expenses for instructors are not included and are billed separately.

FAQ

Common questions, answered directly.

What is the Make Me Great strategy? +

It is a transformative approach that shifts the focus from your business to your clients. By making your clients great, you build trust, loyalty, and long term success.

What is Ethical Persuasion? +

It is the brain science based step inside the Make Me Great system that helps you influence decision makers ethically, by addressing subconscious frustration, identity, and purpose, never manipulation.

Are the workshops available online? +

No. Workshops run in person only, for real quality and real engagement. If you are putting in the effort to train your team, the least we can do is show up in person and give it everything.

Who can benefit from this workshop? +

Any professional who wants real growth in revenue, reputation, and relationships, and who wants clients that stay, will benefit from this workshop.

Ready when you are

Lead with confidence, ethics, and purpose.

One workshop, installed into your whole team, instead of one more thing only you remember.

Get a free strategy call

No pitch. Just clarity on which workshop fits your team and what it would take to book it.

Copyright 2026. Dr. Thomas Trautmann. All Rights Reserved.