"Make Me Great" Workshops

At Happy Brains, we believe that true success lies in making your clients great. Through our Ethical Persuasion Workshops, we empower you and your team to master the art of connecting with clients on a deeper level. This isn’t about manipulation—it’s about brain science, understanding human nature, and using that knowledge with integrity.

By applying the "Make Me Great" strategy and the four pillars of ethical persuasion—identifying subconscious frustrations, crafting authentic messaging, leading with purpose, and creating a strong tribe—you’ll learn to elevate your clients' and, in turn, elevate your success.

When you make your clients great, your business thrives. Your sales go up, your stress goes down, and your impact becomes lasting.

What You’ll Learn

By attending our Ethical Persuasion Workshops, you will learn how to use the only system based on the Science of Ethical Persuasion:

  • Master the "Make Me Great" Strategy: Shift your focus from your business to your clients, creating a 180-degree transformation that drives results.

  • Speak the Client’s Language: Learn how to ethically influence decision-makers by addressing their subconscious frustrations and motivations.

  • Build Trust and Loyalty: Use the Ethical Persuader System to create authentic connections that foster long-term relationships.

  • Achieve Tangible Results: Apply practical techniques to increase your revenue by 30% in just 90 days.

Who Should Attend?

Our workshops are perfect for:

  • CEOs, CXOs, and Business Owners who want to elevate their business by elevating their clients.

  • Executives and Leaders seeking to inspire trust, loyalty, and impact.

  • Sales and Marketing Professionals aiming to ethically influence and drive growth.

  • Anyone ready to embrace the

  • Make Me Great mindset and transform their approach.

TESTIMONIALS

What others are saying

"Highly recommend this"

"Thomas successfully trained 40 sales professionals at Zendesk, we have been able to develop on ethical convincing technics and understanding how the brain is taking decisions. I highly recommend it !" Hassen. M.

"7 fold"


"Thanks to Thomas' expertise in neuro-marketing, our brand has undergone a remarkable transformation. In five years, the adoption of his method has allowed us not only to revitalize our image and increase our visibility, but also to increase our audience sevenfold on LinkedIn and significantly increase the leads on our website". Alexandre. B.

PRICING (**)

Choose Your Workshop

1 day WORKSHOP

$/€ 5.000 (*)

  • The Ethical Persuader System

  • Your clients decision triggers

  • Hands-On Training

  • Practical Exercises

2 DAYS WORKSHOP

$/€ 10.000 (*)

  • 1 day Workshop plus:

  • Marketing Strategy

  • Your Presentation Skills

  • Your Content

3 DAYS WORKSHOP

$/€ 15.000 (*)

  • 2 days workshop plus:

  • Extensive role plays

  • In-depth content development

  • Sales Strategy

For ADDITIONAL ATTENDEES (per attendee)

  • $/€ 440 for the 1 day workshop

  • $/€ 750 for the 2 days workshop

  • $/€ 900 for the 3 days workshop

(*) Pricing is for groups up to 20 attendees

(**) Pricing doesn't include instructor(s) travel expenses which are charged additionaly

FAQ

What is the "Make Me Great" strategy?

It’s a transformative approach that shifts the focus from your business to your clients. By making your clients great, you build trust, loyalty, and long-term success.

What is the Ethical Persuader System?

It’s a brain science-based framework that helps you ethically influence decision-makers by addressing subconscious frustrations, identity, and purpose.

Are the workshops available online?

No! Our workshops are available in-person for optimal quality and engagement. You make the effort to train yourself and your team, the least we can do is being present and share our knowledge and energy with you!

Who can benefit from this workshop?

Professionals across all industries who want to see a drastic growth in their revenue, relationships and reputations, while improving client relationships will benefit from these workshops.

Meet Your Trainer

Dr. Thomas Trautmann, Founder of Happy Brains, is a certified neuromarketing expert and creator of the Make Me Great strategy.

With years of experience in brain science, AI, and ethical persuasion, Dr. Trautmann has helped countless businesses harness the power of human connection to achieve exponential growth.

Lead with confidence, ethics, AND purpose.

Copyright 2025. Dr. Thomas Trautmann. All Rights Reserved.