Welcome to Happy Brains

At Happy Brains, we believe that every business, every leader, and every team has the potential to achieve greatness. Our mission? To empower you to unlock that potential using the transformative power of brain science and ethical persuasion.

How It All Began

Happy Brains was born out of a revelation that changed everything. Following a heartfelt conversation with his wife, our founder, Dr. Thomas Trautmann, had a breakthrough. He realized his true calling: to help entrepreneurs and executives rediscover their smile—their sense of purpose, fulfillment, and joy.

With a background in computer engineering, algorithmics, AI, and neuromarketing, combined with a passion for understanding how the brain works, Thomas set out to create something unique. He wanted to make the Science of Ethical Persuasion practical, accessible, and impactful for everyday use.

And so, Happy Brains was born—a place where science meets heart, and where businesses thrive through Elevating their Clients.

Who We Help

We work with ambitious CEOs, entrepreneurs, business owners, and executives who are ready to take their businesses—and their lives—to the next level. Whether you’re looking to increase revenue, build stronger teams, or create lasting customer relationships, we’re here to guide you.

Our clients are those who aspire to become Ethical Persuaders—leaders who embrace the power of trust, authenticity, and ethical influence. If your goal is to "make me great" by elevating your clients and, in turn, elevating your own success, you’re exactly where you need to be.

Why We Do What We Do

At Happy Brains, we know that the key to success lies in focusing on one thing: making others great.

When you shift your focus from your products or services to elevating your clients, the results are transformative.

Our philosophy is simple:

"Make Me Great!"

When your business is centered on empowering your customers, your stress decreases, your sales increase, and your life changes.

By helping you make your clients great, we make you great too.

How We Do It

We use the Ethical Persuader System—a proven framework based on brain science.

This system helps you tap into the subconscious frustrations of decision-makers, align with their identity and purpose, and build trust like never before.

Through our books, online training, workshops, andcoaching programs we provide practical tools and strategies that deliver measurable results.

Why It Works

Our approach goes beyond traditional persuasion techniques—it’s grounded in ethical persuasion, where trust, authenticity, and empathy are the foundation. By tapping into the subconscious frustrations of decision-makers and aligning with their deeper motivations, we help you create genuine connections that resonate. This isn’t about manipulation or shortcuts; it’s about empowering you to elevate your clients in a way that elevates your success.

What makes our method truly transformative is its focus on delivering lasting results by focusing on your clients and partners' need to "Make Me Great!". By building trust and fostering authentic relationships, you create a ripple effect of loyalty and advocacy that drives sustainable growth. Ethical persuasion isn’t just a strategy—it’s a commitment to understanding your audience, elevating their success, and, in turn, elevating your own. This is how we help you achieve remarkable outcomes while staying true to your values.