Dragon and spaghettis, the secret to become unforgettable

What if I told you that being unforgettable is the only way to grow your business? Not just grow it, but make it thrive, reduce your stress, and create a steady stream of recurring revenue that feels as satisfying as the perfect plate of spaghetti. Yes, spaghetti—stay with me, I promise this will all make sense.  

Here’s the thing: most business owners are like dragons guarding their treasure. They’re fiercely protective of their products, their services, their hard work. But here’s the plot twist—your treasure isn’t what makes you great. It’s not what makes your business unforgettable. The real treasure is your ability to make your clients great. That’s the secret sauce, the golden ticket, the fire-breathing truth no one tells you.  

If you’re not unforgettable, your business is forgettable. And if your business is forgettable, you’re stuck in the endless cycle of chasing new customers instead of building a loyal tribe who comes back for more. So, let’s talk about why being unforgettable isn’t just important—it’s everything.  

Think about it. Who do you remember? The people who made you feel amazing. The ones who inspired you, solved your problems, and left you thinking, "Wow, they just get me." That’s what your clients want from you. They don’t just want your product or service—they want to feel great because of you.  

But let’s flip the coin. Take John Antioco, the CEO of Blockbuster. He had the world’s largest video rental empire, but when Netflix came knocking, he dismissed it. Today, Blockbuster is gone, and Antioco’s name is forgotten. Or look at Fredrik Idestam, the founder of Nokia. His company ruled the mobile phone market for years, but when smartphones emerged, Nokia failed to innovate, and Idestam’s legacy faded into history. These are stark reminders that being unforgettable isn’t just about initial success—it’s about staying relevant by making others great.  

Now, let’s look at the other side of the spectrum: Oprah Winfrey. Oprah has built an empire not by focusing on herself, but by elevating others. Her authenticity, her ability to connect, and her relentless focus on making her audience feel seen and heard have made her unforgettable. The same goes for Elon Musk. Love him or hate him, Musk’s bold vision and willingness to solve humanity’s biggest challenges have cemented his place in history. These people know who they are, and they use that clarity to make others feel great.  

But here’s the catch: you can’t make others great if you don’t know who you are. Think about it—how can you inspire confidence in others if you’re not confident in yourself? Knowing who you are as a business owner and as a person is the foundation of everything.  

So, who are you? What makes you unique? What’s your story? Your clients don’t just buy what you sell—they buy you. They buy your authenticity, your values, your passion. Take Steve Jobs, for example. He wasn’t just selling computers—he was selling a vision, a lifestyle, a belief in innovation. That’s why Apple is unforgettable.  

When you know your unique strengths—what makes you, you—you can leverage them to create a business that truly reflects who you are. Reflect on your skills, your values, and your purpose. What do people always come to you for? What’s the fire that drives you? When you align your business with your identity, you create a magnetic pull that makes people remember you.  

Let’s go back to the dragon and the spaghetti. Imagine you’re a dragon sitting on a pile of gold. You’re guarding it fiercely, but here’s the problem: no one cares about your gold. They care about the dragon who can breathe fire and cook the perfect plate of spaghetti. That’s what makes you unforgettable—the thing only you can do.  

Your spaghetti is your unique strength. It’s the way you solve problems, the way you connect, the way you make people feel. And your fire? That’s your passion, your "why." When you combine those two, you’re not just a dragon—you’re a legend.  

So, stop guarding your gold. Share your fire. Serve your spaghetti. Make your clients great, and they’ll never forget you.  

Here’s how it works: When you focus on making your clients great, everything changes. Your business grows because your clients feel valued. Your stress decreases because you’re not constantly chasing new leads. And your reputation skyrockets because people don’t just see you as a service provider—they see you as a partner in their success.  

This isn’t just theory. Look at brands like Nike. They don’t just sell shoes—they make their customers feel like athletes. Or consider Airbnb, which doesn’t just rent homes—it creates experiences and makes travelers feel at home anywhere in the world. These companies are unforgettable because they focus on making their clients great.  

And the secret sauce? It’s all about targeting the decision-maker’s brain. People don’t make decisions with logic; they make decisions with emotions, instincts, and trust. When you make someone feel great—when you elevate them—you’re speaking directly to the part of their brain that says, “Yes, I need this person in my life.” That’s how you become unforgettable.  

So, here’s the deal. If you’re ready to stop being forgettable and start being unforgettable, I want to help. Let’s jump on a free strategy call. In just 30 minutes (book it HERE), I’ll teach you two powerful techniques to become unforgettable—techniques that will help you target the decision-maker’s brain and build a business that thrives on recurring revenue.  

Don’t let your story end like Blockbuster or Nokia. Don’t let your spaghetti go uneaten. Let’s make you unforgettable. Click the link, book your free strategy call, and let’s get started. Because when you make others great, you become great. And that’s how you grow your business—and your legacy.  

Remember, being unforgettable isn’t just a nice-to-have. It’s the only way to grow your business, build trust, and create a life that’s less stressful and more fulfilling. So, what are you waiting for? Let’s make you great. Let’s make you unforgettable.