How Do I Improve My Marketing Strategy? The “Make Me Great” Marketing OS
Most marketing strategies fail for one simple reason: they’re built on activity, not on decisions.
You post more. You run more ads. You try more tactics.
But the buyer’s brain doesn’t reward activity. It rewards clarity, certainty, and safety.
In the Make Me Great world, marketing is a system that reduces uncertainty and makes the next step obvious.
The Make Me Great Marketing OS (7 steps)
1) Start with the decision, not the channel
Before you choose LinkedIn, ads, email, or webinars, define the decision you want your buyer to make.
What is the one next step?
What must they believe to take it?
What must they stop fearing?
If you can’t answer that, your marketing will feel noisy.
2) Lock your positioning (WHO + WHEN + PAIN + OUTCOME + METHOD)
Your strategy becomes powerful when your message becomes specific.
WHO is this for?
WHEN do they feel the pain most?
PAIN what expensive problem are they stuck in?
OUTCOME what measurable result do they want?
METHOD what is your named path to get there?
Clarity isn’t limiting. It’s what creates scale.
3) Build your “certainty assets” (proof beats persuasion)
People don’t buy because you explained well. They buy because they feel safe.
Create a proof library:
case studies (before/after)
specific testimonials (with context)
numbers (even small ones)
process breakdowns (how you work)
“first 14 days” plan (what happens next)
Marketing gets easier when certainty is visible.
4) Engineer your content into 3 jobs
Most content is random. A strategy assigns jobs.
Awareness: create memory (one core message repeated)
Consideration: teach the method (how you think, how you solve)
Conversion: reduce risk (proof, FAQs, next step clarity)
If you only do awareness, you get attention without revenue. If you only do conversion, you get sales pressure without trust.
5) Turn your offer into a path (not a promise)
A strong marketing strategy is built on a sellable package.
Package your offer as:
phases
milestones
timeline
success criteria
boundaries (what’s in / what’s out)
When buyers see a path, they stop comparing you on price.
6) Build a lead engine you can repeat
Pick one primary channel and one support channel.
Example:
Primary: LinkedIn (authority + conversations)
Support: email (nurture) + retargeting (familiarity)
Then run a daily cadence:
2–3 educational posts
1 proof post
1 conversation post (DM trigger)
1 offer post (clear CTA)
Consistency beats intensity.
7) Measure what actually drives growth
Marketing feels stressful when you measure vanity.
Track weekly:
leads created
booked calls
show-up rate
close rate
average deal size
CAC (if paid)
Then ask the only question that matters: What is the bottleneck this week?
Fix one bottleneck at a time.
The bottom line
A better marketing strategy isn’t “more tactics.” It’s a clearer decision path:
clarity of buyer and message
certainty assets (proof)
content with jobs
offer as a path
repeatable lead engine
real metrics
If you want, I can help you diagnose your current marketing and build a simple, repeatable strategy that fits your business model.
Book a free strategy call and we’ll map:
your WHO/WHEN/PAIN/OUTCOME/METHOD
your content jobs (awareness/consideration/conversion)
your next 30 days of actions
