How to Be Unforgettable: The 'Make Me Great' Strategy to Elevate Your Business and Life

Have you ever stopped to think about what would happen if you and your business disappeared tomorrow? Would anyone care? Would anyone even remember you? For so many business owners, the harsh reality is that the answer is no. They’re not respected by their customers, their team, or even their own families. They’re not making the kind of impact that sticks in people’s minds. And that’s the problem we’re here to solve today.

Do you remember John Antioco? He was the CEO of Blockbuster, the video rental giant that ruled the world with over 9,000 stores. At its peak, Blockbuster was untouchable. But when the digital age came knocking, Antioco didn’t adapt. Netflix offered a partnership, and he dismissed it. Today, Blockbuster is gone, and so is John Antioco. Forgotten.

Or take Fredrik Idestam, the founder of Nokia. Nokia was the king of mobile phones, a global leader, and a household name. But when smartphones came along, Nokia failed to innovate. And now, Nokia is just a footnote in history, and Idestam’s name is barely remembered.

And what about Richard and Maurice McDonald? The brothers who founded McDonald’s and revolutionized the fast-food industry with their Speedee Service System. But their legacy was overshadowed by Ray Kroc, the man who turned McDonald’s into a global empire. The McDonald brothers? Hardly anyone remembers them.

And here’s another name you might not think of often: Steve Wozniak. Wozniak was the technical genius behind Apple’s first computers. Without him, there would be no Apple I or Apple II. Yet, when people think of Apple, they think of Steve Jobs, not Wozniak. Why? Because Jobs knew how to build a legacy that stuck. Wozniak, despite his brilliance, didn’t focus on being unforgettable.

Now, let’s talk about you. If you don’t want to end up like these forgotten names, you need to take action. You need to become unforgettable. And that’s where the "Make Me Great" strategy comes in. This strategy is about elevating your clients to elevate your business. It’s about making your clients, your team, your spouse, and everyone around you feel great—because when you make them great, you’ll become great. It’s not just a business strategy; it’s a way of life. And it’s rooted in brain science, ethical persuasion, and the deep understanding of human nature.

Let me give you five steps you need to follow to become unforgettable.

Do you know who you are? Not just your name or your job title, but the essence of who you are as a person and as a leader. This is deeper than your LinkedIn bio or your elevator pitch. It’s about understanding your unique strengths, your values, and what you truly stand for. Knowing who you are is the foundation of everything. When you have clarity about your identity, you can connect authentically with others. And authenticity is magnetic—it draws people to you. Conduct a personal SWOT analysis to identify what makes you unique. Create a personal mission statement that defines your purpose. And don’t be afraid to share your story—because stories connect us on a human level.

Do you know why you do what you do? Your "why" is your driving force, your mission, your reason for getting out of bed every morning. And it’s not just about knowing your "why"—it’s about making sure everyone around you knows it too. Your "why" should resonate with your clients, your team, and even your family. When you align your purpose with their needs, you create a bond that goes beyond transactions. Share your "why" consistently and passionately. Let people see the fire that drives you. And remember, your "why" isn’t static—it evolves as you grow. Revisit it regularly to ensure it stays relevant and inspiring.

Do you have a tribe? And no, I’m not talking about likes, shares, or followers on social media. I’m talking about a real tribe—a community of people who believe in you, trust you, and want to see you succeed. Building a tribe is about creating a culture of shared values and trust. It’s about making people feel like they’re part of something bigger than themselves. Be transparent about your challenges and successes. Create opportunities for engagement, like webinars or community events, where people can connect with you and each other. And always focus on giving before receiving. When you give value freely, you build loyalty that lasts.

Do you use rational arguments to persuade people, or do you target the decision-maker’s brain? People don’t make decisions with the rational part of their brain. They make decisions with their subconscious mind, driven by emotions, trust, and primal instincts. Ethical persuasion is about understanding this and using it to connect with people on a deeper level. It’s not about manipulation—it’s about speaking their language. Identify your audience’s subconscious frustrations and address their pain points. Offer something of value first—a free consultation, a helpful resource, or even a kind gesture—to build trust. And speak to their emotions, not just their logic. Use stories, metaphors, and examples that resonate with their feelings and aspirations.

When you communicate, do you talk to the brain, or do you talk about yourself? Communication isn’t just about words—it’s about actions, consistency, and showing up in a way that aligns with your values. Tailor your message to your audience. Speak their language, address their concerns, and show them how you can make them great. Use the rule of three in your messaging because presenting ideas in groups of three makes them easier to remember and more impactful. And be consistent across all channels—whether it’s your website, social media, or in-person interactions, ensure your message and tone align with your identity and purpose.

The "Make Me Great" strategy ties all of this together. It’s about shifting your focus from yourself to the people around you. When you elevate your clients, your team, your spouse, and your community, you elevate yourself. This isn’t just about growing your business—it’s about transforming your life. It’s about creating trust, loyalty, and a legacy that lasts. Because when you make others great, you become unforgettable.

Imagine what your life will look like when you’ve mastered these five steps. You’ll have a business that thrives, a reputation that precedes you, and relationships that are built on trust and respect. You’ll be the leader who doesn’t just run a business but creates a legacy. 

You’ll be unforgettable.

This isn’t just about growing your business—it’s about making you great so that you can make others great. So, what’s your next step? Don’t let your story end like Blockbuster, Nokia, or the McDonald brothers. Don’t be the next Wozniak who fades into the background while others take the spotlight. Learn how you can start right now to become unforgettable! Reach out to me. Drop me a message, give me a call, or book a free strategy session. Let’s make you great. Let’s make you unforgettable.