If your business disapears would anyone notice?
Let me ask you something. What if I told you that you’re losing 70% of your potential recurring business right now?
Yes, 70%. Gone. Not because your product isn’t good. Not because your service isn’t valuable. But because you’re focused on the wrong thing.
Here’s the brutal truth: Nobody cares about your products. Nobody cares about your services. And nobody cares about your brand. Your clients don’t wake up thinking about you. They wake up thinking about themselves.
And that’s where most businesses fail. They make it about them. They spend all their time shouting, “Look at us! Look at what we do! Look at how great we are!”
But here’s the thing: Your clients don’t care about YOU. They care about THEMSELVES. They care about their frustrations, their fears, their goals.
If your business disappeared tomorrow, would anyone even notice?
If the answer isn’t a loud “YES,” then you’ve got work to do.
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Let me tell you a story. A few years ago, I was sitting at my desk in the south of France. My wife and I had just moved there, and we’d spent every last euro on building our brand, our website, and everything we thought would make us successful.
And do you know what happened? Nothing.
No deals. No clients. Just silence. Meanwhile, my biggest competitor was thriving. Their business was booming, and I couldn’t figure out why.
I remember sitting there, pulling out what little hair I had left, and thinking: “How can I get people to see that we’re offering something better? That with us, they’ll get the best service ever?”
And then it hit me. Like a ton of bricks.
The problem wasn’t my product. It wasn’t my service. It wasn’t even my brand. The problem was me.
I was so busy talking about myself—about what I do, about how great my business is—that I wasn’t speaking to what my clients actually needed.
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Here’s the thing: Your clients don’t owe you their loyalty. They don’t owe you their trust. You have to EARN it.
And you don’t earn it by talking about yourself. You earn it by making your clients feel like the hero of their own story. You earn it by solving their frustrations, by speaking their language, and by showing them how their lives will change because of you.
Because let’s be real: Your product isn’t revolutionary. Your brand isn’t iconic. And your hustle? It doesn’t mean a damn thing if you’re not solving your clients’ REAL problems.
Your clients don’t want to buy features. They don’t want to buy benefits. They want to buy promises. They want to buy transformation.
So, stop selling the “how” and start selling the “why.” Show them how their lives will change because of you. Use stories, testimonials, and examples to paint a picture of what’s possible.
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But let’s take a step back. Why are so many businesses stuck in this trap? Why are they so focused on themselves instead of their clients?
It’s because they’re scared. Scared to take risks. Scared to step out of their comfort zone. Scared to let go of their ego.
And I get it. I’ve been there. But here’s the truth: Your ego is the biggest obstacle to your success.
You think your brand, your vision, and your hustle are what matter. But your clients don’t care about your ego. They care about their own transformation.
So, drop the ego. Start focusing on THEM. Because when you make your clients great, you become unforgettable.
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Let me ask you something else: Are you still selling like it’s 2010?
If you’re stuck, it’s not because of the economy. It’s because your strategy hasn’t evolved. Safe doesn’t sell. Boldness does.
So, stop playing it safe. Stop chasing likes. Stop obsessing over vanity metrics. Vanity metrics don’t pay the bills.
What matters is the impact you’re making. Are you solving real problems? Are you driving real results?
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Here’s how you fix it. It starts with understanding your clients’ subconscious frustrations. And I don’t mean the surface-level stuff like price or convenience. I’m talking about the deeper frustrations. The ones they might not even be able to articulate.
Ask yourself: What’s really holding them back? What are they afraid to admit? What’s keeping them up at night?
When you understand those frustrations, you can stop selling products and start solving problems.
But understanding isn’t enough. You have to speak their language.
This is where most businesses fail. They talk about themselves: “We do this. We offer that. We’re the best in the industry.”
But your clients don’t care about “we.” They care about “me.”
So, flip the script. Instead of saying, “Our product is faster,” say, “You’ll save hours every week.” Instead of saying, “We’re experts in our field,” say, “You’ll achieve the results you’ve been chasing.”
It’s a small shift, but it’s a game-changer. Because when you speak their language, you connect with them on a deeper level. And when you connect, you build trust.
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But let me be clear: Trust isn’t built through flashy ads or fancy pitches. It’s built through honesty. Transparency. Authenticity.
Share your story. Be real about your struggles and how you’ve overcome them. Show your clients that you’re not just a business—you’re a partner who truly cares about their success.
And when they trust you, they’ll let you help them transform.
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Finally, don’t just aim for customers—build a tribe.
People want to feel like they’re part of something bigger. They want to belong. So, create a community. Celebrate their successes. Make them feel valued.
When you do this—when you understand their frustrations, speak their language, create transformation, build trust, and foster community—you don’t just grow your business. You create a movement.
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So, let me ask you: Are you ready to stop playing small? Are you ready to take action?
Because the choice is yours. You can keep doing what you’ve always done and stay stuck. Or you can shift your focus, take these steps, and start transforming lives—including your own.
The decision is simple. Make them great. And watch your business thrive.
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