Make Me Great Starts in Your Brain: Why You Must Elevate Your Mind Before You Can Elevate Your Clients
There’s a moment every business owner knows too well: you step into the room and you’re not fully there. Your body arrived, but your mind is still catching up—half-distracted by yesterday’s emails, partially rehearsing a future pitch, vaguely sensing a fog you can’t shake. And yet, five pairs of eyes look to you for clarity. The future of a deal, a team, or a quarter sits quietly in the air between you and them—waiting to see the way your brain will steer the next few minutes.
That moment is where Make Me Great begins—not on a landing page, not in a deck, not with a clever line, but in your brain.
Make Me Great isn’t a slogan. It’s a system that expects you to do the hardest work first: upgrade the instrument that drives every conversation, every decision, every act of ethical persuasion. The promise to make others great requires an inner foundation strong enough to carry their hopes without collapsing under your own pressure. If you want clients to elevate, you must go first.
The Skydiving Truth About Leadership
If you’ve ever gone skydiving—or even just imagined the jump—you know the paradox: your eyes can see the ground, your stomach can feel the drop, and your brain is asked to choose trust over survival reflex. Business leadership is skydiving in slow motion. Every day asks you to jump: into uncertainty, into risk, into the unknown reaction of a client or a market. Your job is to convince your nervous system that it’s safe enough to make the leap—and then convince others to follow.
But your brain won’t believe you if it’s running on fumes.
When your neurons are underpowered, your prefrontal cortex (the part that plans, prioritizes) can’t do its best work. The amygdala (your built-in threat detector) gets loud, scanning for danger in every email. Under the guise of “prudence,” your brain clutches at the familiar. Deals die in tiny hesitations. Clients don’t say no—they drift. Teams don’t argue—they slow down. And you tell yourself that tomorrow you’ll think more clearly.
Tomorrow never arrives for a tired brain.
Why Make Me Great Starts in Your Brain
Make Me Great is rooted in a simple truth: you can’t sustainably elevate your clients with a mind that feels cornered, depleted, or scattered. You can execute tactics, but you can’t transmit conviction. You can deliver projects, but you can’t deliver presence—the calm, focused presence that clients recognize instantly as leadership.
Neuroscience offers a clear equation:
Energy drives clarity. Your brain consumes ~20% of your body’s energy. When energy falters, so does executive function.
Clarity drives empathy. A clear mind hears what clients mean, not just what they say.
Empathy drives ethical persuasion. When clients feel seen, their threat response drops. Decisions accelerate.
Ethical persuasion drives great outcomes. When clients believe “you make me great,” they commit deeper, return faster, and refer more.
Flip the equation and you get the trap: low energy → low clarity → low empathy → high friction → average outcomes. The room feels heavy. Everyone senses it, no one names it.
The Brain’s Two Rooms
There are really two rooms you walk into each day.
Room one is loud and cramped. Notifications line the walls. Questions bounce from corner to corner: “Did we send that proposal?” “What’s the budget?” “Why is Q4 behind?” Your brain pings like a metal bead in a pinball machine—reactive, clever, always busy, rarely wise.
Room two is spacious and quiet. Your priorities are visible on the walls. Your team knows the mission. Your body is calm. When a client shares a worry, you can hear the story beneath the story. The next action feels obvious. You didn’t get lucky; you prepared your brain to lead.
Make Me Great is the practice of entering room two on purpose. Not once. Not occasionally. Daily.
The Biology of “Make Me Great”
If the mantra of “make others great” feels ambitious on a hard day, that’s because greatness is expensive—it costs your brain real energy. Conviction, curiosity, patience, and precision all rely on a well-fueled prefrontal cortex. That fuel is ATP, made by your cell’s power plants (mitochondria). Those power plants rely on NAD+ to convert what you eat into what you can think.
When NAD+ is low (age, stress, poor sleep, relentless context-switching), neurons underperform. You feel it as fog, indecision, shorter focus windows, flattened empathy. When NAD+ is supported (good sleep, movement, nutrition—and for many, targeted supplementation), neurons recover their rhythm. You feel it as a steady spine: clearer recall, longer focus arcs, better emotional control. You don’t become a different person; you become the person your clients hired.
This is not biohacker theater. It’s core leadership hygiene—brain energy supports ethical influence. You can’t make me great if your internal systems are yelling “survive” while your mouth says “serve.”
Skydiving, Again—This Time With a Parachute You Packed
The first time you step to the edge of the plane, you borrow confidence from the instructor. The tenth time, your brain has proof: this is terrifying and safe. In business, you only get there by repetition. You stack experiences where you chose room two, breathed, listened harder than you spoke, translated a client’s frustration into a plan they could trust, and calmly asked for the commitment that would make them great.
Each repetition rewires your brain’s threat calculus. The “jump” stops being a cliff and becomes a practiced sequence: stabilize breath, match pace, clarify goal, simplify options, decide. Clients feel it. They move with you. This is the compounding magic of Make Me Great: improved brain state → better leadership behaviors → stronger client outcomes → reinforced confidence → improved brain state, again.
Five Shifts Business Owners Can Make This Week
Enter the right room in the morning. Before the inbox, sit in quiet for five minutes. Write your client’s desired outcome in one sentence. Then write the one action you’ll take today to move it forward. This is not motivation; it’s attention engineering.
Protect a 90-minute block. Your prefrontal cortex does elite work when it isn’t multitasking. Give it one mission and a closed door. Tell your team why. You’re not avoiding them; you’re protecting the work they hired you to do.
Break the decision logjam. Postpone three low-stakes choices today. Decide the one move that would make the biggest difference for a client this week. Decide it now. Make room for weight-bearing decisions by eliminating pebbles.
Refuel on purpose. Midday, step out of the room. Move your body for five minutes. Drink water. Eat something that grows (greens, nuts, berries) and something that repairs (protein). If you support NAD+, time it for when you need presence—not hype—most: before a pitch, a negotiation, or a review.
Close the day like a pro. The brain hates open loops. Write tomorrow’s top task and one sentence of why it matters to your client. Turn off the glow. Give sleep the respect it deserves. A brain that recovers is a brain that persuades without strain.
The Ethical Persuader Difference
Make Me Great and the Ethical Persuader System fit together for a reason: persuasion that lasts is persuasion that reduces threat. Authenticity lowers your own cognitive load—pretending is expensive. Empathy calibrates your message to the right frequency—irrelevance is noise. Transparency eases the client’s amygdala—ambiguity feels like danger. Empowerment gives the client authorship. When you do all four with a well-fueled brain, you’re not pushing; you’re guiding. You don’t sell; you translate. Decisions accelerate because fear declines.
Clients don’t return because you dazzled them. They return because their nervous system remembers how it felt in the room with you: calmer, clearer, stronger. That memory is your moat.
The skydiving metaphor is useful because it captures the moment that matters: when your body wants out and your mission needs in. That moment happens in rooms where clients decide, teams align, and futures fork. Your job is not to be a superhero. It’s to be so grounded—so well-fueled, so well-practiced—that others can trust their jump because you’ve made yours.
That’s the quiet promise of Make Me Great: I will upgrade my brain so I can carry your upgrade safely. I will enter the right room, bring the right energy, and hold the frame of your success until you can hold it yourself.
Start Where It Counts
You don’t need a bigger to-do list. You need a different operating state. Make Me Great starts in your brain because everything else rests on it—your empathy, your strategy, your words, your ability to remain steady when a client wobbles. If you want your business to grow, start with the only asset that compounds across every action you take: your mind.
The room is waiting. The door is open. The jump is the same—today, tomorrow, every day. You can train for this. You can engineer for it. You can make yourself great so you can make them great.
If you’re ready to measure where you are and see exactly how to raise the floor—clarity, presence, decision power—start with the simplest step.
Take the “How Great Is Your Brain?” Quiz: https://home.happy-brains.com/brainblueprint
