Be a Burger and not a chicken if you want to become Unforgettable!

Let’s be honest—every business owner, no matter how successful, has asked:
“How do I attract more clients?”

It’s the question that keeps us up at night, especially when growth slows down or the competition heats up. But here’s the thing: attracting clients isn’t about being louder, cheaper, or more aggressive. It’s about becoming irresistible—and, more importantly, unforgettable. You want to be the business that clients crave, remember, and recommend. That’s what happens when you become the only “burger” on the menu in a world full of chicken.

Let me explain.

Imagine you’re walking through a busy food court. Every stall is selling chicken—grilled chicken, fried chicken, chicken wraps. It’s all… fine. But then, you catch a whiff of something different: a juicy, sizzling burger, perfectly grilled, with all the toppings. Suddenly, the chicken stalls fade into the background. You’re drawn to the burger, not because it’s the cheapest or the loudest, but because it’s exactly what you crave at that moment. It stands out. It feels special. It’s unforgettable.

That’s what your business needs to be for your clients—the one thing they crave, the thing that solves their real, pressing problems, not just what everyone else is offering.

But here’s where most businesses go wrong:
They focus on what they want to sell, not what their clients actually want or need. They ask rational questions, like “Do you prefer chicken or beef?” and get rational answers. But the real secret to attracting clients is tapping into their subconscious desires—their cravings, frustrations, and dreams.

And this is where the “Make Me Great” philosophy comes in.
Your goal isn’t just to get noticed for a moment—it’s to be unforgettable. You do that by making your clients great, by helping them shine, by solving their real problems in a way that makes them feel like the hero of the story. When you do that, you become the business owner they remember, talk about, and return to—again and again.

Let’s bring in a bit of brain science from the Happy Brains system.
Your clients make decisions emotionally, not rationally. The primal brain—the part that decides whether to choose the burger or the chicken—responds to what feels rewarding, exciting, and satisfying. If you want to attract more clients and be unforgettable, you need to speak to that part of the brain.

Here’s how you do it:

1. Start with Their Frustrations:
   Don’t just ask clients what they want. Dig deeper. What keeps them up at night? What are they sick of—bland chicken solutions that don’t solve their problems? When you understand their true frustrations, you can position your business as the burger—the answer they didn’t even know they were craving.

2. Make Them Great (and Become Unforgettable):
   Your business isn’t about your product or your service. It’s about making your client great. When you focus on elevating your client—helping them achieve their goals, solve their pain, and shine in their own world—you become unforgettable. You become the burger in a world of chicken. And that’s how you, as a business owner, become unforgettable too.

3. Create Emotional Experiences:
   People remember how you make them feel. Use stories, visuals, and experiences that trigger positive emotions. Show your clients not just what you do, but how their life or business will improve because of you. Make them feel that choosing you is not just logical—it’s exciting.

4. Offer the Right Bait:
   Sometimes, clients need a little nudge to take the first bite. Offer something valuable—like a free training, a sample, a quick win—that directly addresses their frustrations. Make it easy for them to taste what makes you different.

Let’s look at real-world examples.
Think about brands like Five Guys or Shake Shack. In a world full of fast-food chicken chains, they stand out because they focus on quality, experience, and making the customer feel special. They don’t try to be everything to everyone—they’re the burger people crave, and they own it. And that’s why they’re unforgettable.

So, here’s your challenge:
Are you just another chicken in the food court, blending in with everyone else? Or are you the burger—bold, memorable, and exactly what your clients are looking for?

If you want to attract more clients by becoming truly irresistible and unforgettable, let’s talk. I’m offering a free strategy call where we’ll dig into your business, uncover your clients’ real cravings, and craft a plan to make you the burger everyone wants—and the business owner no one forgets.

The link to book your call is here : https://home.happy-brains.com/book-strat-call

Don’t settle for being another chicken—let’s make your business, and you, the burger that clients can’t resist and will never forget!