Stop Chasing, Start Attracting: The Brain Science of Winning More Clients

What if I told you that attracting more clients is less about chasing them like a wild horse and more about knowing exactly what time it is on your client’s watch? Stay with me—because in the next few minutes, I’ll show you how to turn your business into a client magnet, using science, a little humor, and a whole lot of “Make Me Great” energy!

I’m Thomas from Happy Brains, and I’ve spent years helping business owners just like you grow their client list, boost revenue, and—most importantly—make their clients feel like absolute champions. If you’ve ever wondered, “How do I attract more clients?”—you’re in the right place. But let’s get real: it’s not about shouting louder, running faster, or buying the fanciest watch in the shop. It’s about understanding what’s going on inside your clients’ minds—even before they do.

So, let’s saddle up—because today, we’re not just going to chase clients. We’re going to make them run toward us, like we’re the last water trough in the desert.

Let’s start with a little brain science. Did you know your brain makes about 35,000 decisions every single day? And you’re only really conscious of about 0.2% of them! That means almost everything your clients decide—what to buy, who to trust, who to follow—is happening deep in the subconscious, faster than you can blink or even check your watch. And while you might be thinking, “If only I could read my client’s mind!”—the truth is, you can get pretty close, if you know what to look for.

Now, let’s talk about the three subconscious frustrations every business owner faces when it comes to attracting more clients. And trust me, these are the real reasons you sometimes feel like you’re stuck watching the clock, waiting for the next client to show up.

First, you feel invisible. You’re working hard, maybe even harder than a horse pulling a cart uphill, yet it seems like nobody’s watching. You wonder, “Am I even on my clients’ radar?” Here’s the science: your brain is wired to notice what’s new, exciting, and emotionally charged. If your message doesn’t spark emotion, your prospects’ brains literally filter you out—like background noise. It’s called the “reticular activating system,” and it’s your brain’s way of protecting you from information overload. If you’re not standing out, you’re not getting through.

Second, you worry your message is just blending in. You keep tweaking your marketing, but deep down, you fear your business is just another horse in the race—nothing special, nothing memorable. Here’s a fascinating fact: almost 50% of your brain is involved in visual processing, and visuals are processed 60,000 times faster than text. If you look and sound like everyone else, your prospects’ brains put you in the “seen it, done it” category. You have to show up differently—visually, emotionally, and with a message that makes your clients feel something.

Third, you’re anxious about trust. You suspect clients are skeptical, always checking their own “trust watches”—wondering if you’re just another person trying to sell them something, instead of someone who truly wants to make them great. Science tells us trust is built in micro-moments, often before a single word is spoken. Your brain is constantly scanning for signals—tone of voice, body language, even the energy in your eyes. If you want to attract clients, you have to radiate trustworthiness, authenticity, and a genuine desire to help.

Here’s the twist: Science shows us that people don’t make decisions for logical reasons—they decide based on emotion and subconscious triggers. And the number one trigger? The desire to feel great. Not just to buy a product, but to feel like a winner, to feel seen, to feel like they matter.

This is the core of the “Make Me Great” strategy. When you shift your focus from “How do I get more clients?” to “How do I make my clients great?”—everything changes. You stop being just another business owner. You become the guide, the leader, the person they trust to help them cross the finish line.

Here’s how you do it. First, speak to their hidden frustrations. Don’t just talk about what you do—talk about what they want to become. Your client isn’t looking for another service provider. They’re looking for someone who understands their dreams and their doubts—even the ones they’d never say out loud. When you make your client the hero, their brain rewards them with a dopamine hit—the “feel good” chemical that drives loyalty and action.

Use ethical persuasion. Show them, with stories and real examples, how you’ve helped others go from feeling lost to feeling legendary. This isn’t about manipulation. It’s about brain science: when people see themselves in your stories, their brains light up in the same areas as if they were experiencing the story themselves. Suddenly, they’re not just watching—you’re in their world, and they want to be in yours.

Build a tribe, not just a client list. The businesses that win aren’t the ones with the fanciest products—they’re the ones that make people feel like they belong. When your clients feel like they’re part of your “winning team”—your tribe—they’ll come back, bring their friends, and yes, they’ll even brag about you at the next horse race. Social belonging triggers the release of oxytocin—the trust hormone—which is your secret weapon for lasting relationships.

Let me give you a quick real-life example. One of my clients, Alexandre, was struggling to stand out—just another face in the LinkedIn crowd. We applied the “Make Me Great” strategy: we focused on his clients’ aspirations, not just his own expertise. In six months, his audience grew sevenfold, and he started attracting leads who were excited to work with him—because he made them feel great about themselves first. That’s the power of using brain science on your side.

So, if you’re ready to stop chasing clients like a horse on a wild run—and you want to become the business everyone’s watching—here’s your next step:

Book a free strategy call with me.
No pressure, no hard sell—just a real conversation about how you can use brain science and the “Make Me Great” strategy to attract clients who love what you do, trust you, and stick around for the long haul.

Click the link HERE, book your spot, and let’s make your business the one everyone’s talking about—while you finally get to enjoy the ride.

Because when you make your clients great, you become unforgettable.

This is Thomas from Happy Brains—reminding you: Don’t just watch the clock, don’t just run the race. Make your clients great, and you’ll never have to chase business again.
See you on the call!