
Umbrella and Condom
Imagine this: You're walking down the street with an umbrella in one hand and a condom in the other (stay with me here). People stop, they stare, they laugh, and they remember. Why? Because you’re unforgettable.
Now, imagine if your business—or your relationships—had the same effect. Not awkward, but undeniably memorable. What if people couldn’t help but think of you first whenever they needed something? That’s the power of being truly unforgettable.
Being unforgettable isn’t just about standing out—it’s about creating a lasting impact in the minds and hearts of others. It’s about being the umbrella in the rainstorm of their challenges and the condom of protection when they’re looking for trust and safety. It’s about being the solution they didn’t even realize they needed but can’t live without once they find you.
Let’s take a step back. Why does being unforgettable matter so much? Because the human brain is wired for connection. It craves cause-and-effect relationships. When you elevate someone—whether it’s a client, a partner, or a friend—you’re not just solving their problem; you’re creating an emotional bond. And emotional bonds are the glue that keeps people coming back.
Here’s the thing: most businesses think being unforgettable is about flashy ads or clever slogans. But it’s not. It’s about making your clients—and the people in your life—the heroes of their own stories. It’s about answering their subconscious cry: "Make me great."
When you make someone great, you become irreplaceable. You’re not just a business or a person—they see you as a partner in their success. And that’s when the magic happens.
Think about it: When you make your clients great, you’re not just solving their problems; you’re giving them the tools to thrive. They associate their success with you. It’s like being the grasshopper that hops into their lives, bringing energy, solutions, and progress.
This is where the "Make Me Great" strategy changes the game. It’s not about selling a product or service; it’s about transforming lives. When you focus on elevating your clients, you:
- Build trust that goes beyond transactions.
- Inspire loyalty that keeps them coming back.
- Create a ripple effect where they bring others to you because they can’t stop talking about how you made them great.
And here’s the kicker: Studies show that businesses focused on elevating their clients see up to a 70% increase in recurring business. Why? Because you’re no longer just a choice—you’re THE choice.
This doesn’t just apply to business. It applies to relationships too. Think about the last time someone truly elevated you—maybe they supported you during a tough time or celebrated your wins like they were their own. You remember them, don’t you? That’s the power of being unforgettable.
And here’s where the condom comes back into play. Relationships, whether personal or professional, need safety. They need trust. They need to feel protected. When you become that safety net, you’re not just unforgettable—you’re indispensable.
Now let’s flip the script. What happens if you’re NOT unforgettable? You blend into the noise. You become just another umbrella in a sea of umbrellas, left behind in the rain because no one remembers to pick you up.
In business, being forgettable means being invisible. And invisibility is the fastest way to irrelevance. But when you’re unforgettable, you’re the first name that comes to mind. You’re the one they trust. You’re the one they choose.
So, let’s circle back to our funny visual: the umbrella and the condom. Why does it work? Because it’s unexpected. It’s memorable. It sticks in your mind. And that’s exactly what your business—or your relationships—should do.
You need to be the umbrella that shields your clients from the storm of confusion and overwhelm. You need to be the condom that protects their trust and ensures they feel safe in your hands. When you do that, you’re not just unforgettable—you’re unstoppable.
So, how do you become unforgettable? You start with the "Make Me Great" system. It’s not just a strategy—it’s a revolution in how you approach business and relationships. We’ll teach you how to:
- Elevate your clients by understanding their subconscious frustrations.
- Build trust and loyalty that lasts.
- Use the Science of Ethical Persuasion to connect at a decision-making level.
Here’s your next step: Book a free strategy session with us today here : https://home.happy-brains.com/book-strat-call. In just 30 minutes, we’ll uncover what’s holding you back and map out your path to becoming the brand—and the person—that’s not just remembered, but revered.
Don’t let your business—or your relationships—be the umbrella left behind in the rain. Be the brand that’s impossible to forget. Be unforgettable.