What Condoms Can Teach Us About Business and Relationships

What Condoms Can Teach Us About Business and Relationships

When we think of condoms, we usually think of protection and connection—protecting something valuable while fostering intimacy in relationships. But what if I told you that the same principles behind a condom could apply to running your business?

Before you laugh or roll your eyes, hear me out. Condoms serve as a tool for safeguarding what matters most: trust, connection, and the future. And in business, we need the same kind of protection—not for physical intimacy, but for the relationships that drive everything we do.

Here’s the shocking reality: 60% of business owners report having no intimate relationships. None. Zero.
It’s not just romantic relationships that suffer. Connections with family, friends, and even clients often take a backseat to the relentless hustle of running a business.

Add to this the stress of today’s economy—like the Nasdaq officially entering a bear market and the S&P 500 seeing its biggest drop since 2020—and it’s no wonder so many entrepreneurs feel overwhelmed and alone.

But here’s the good news: Just like a condom protects what’s valuable in relationships, there are strategies to protect and rebuild the relationships that matter most in your business and personal life. Let’s dive into how you can reconnect, refocus, and thrive.

The 60% Problem: Why Business Owners Lose Connection

Running a business is one of the hardest things you’ll ever do. You’re juggling endless responsibilities—managing your team, growing your revenue, staying ahead of the competition. And somewhere along the way, something gets lost.

For 60% of business owners, that “something” is their intimate relationships. It’s the connection with their partner, their family, their friends—the people who give life meaning.

Why does this happen?
Because we’ve been taught to focus on ourselves. We chase after success, obsess over our products and services, and forget the simple truth: Relationships are at the heart of everything we do.

When you lose connection, you lose the foundation of your business and your life. And no amount of revenue can make up for that.

The Condom Analogy: Protecting What Matters

So, what can condoms teach us about business?
At their core, condoms are about protection and connection.They protect what’s valuable while allowing intimacy to flourish.

Now, think about your business. What are you doing to protect your time, your energy, and your relationships? Are you focusing on what truly matters, or are you spreading yourself too thin, chasing after things that don’t align with your values?

Too many business owners neglect the “protection” aspect of their relationships. They take their connections for granted, assuming they’ll always be there. But relationships, like businesses, need care, attention, and intention to thrive.

Three Steps to Rebuild Connection

So, how do you start rebuilding the relationships that matter most? Here are three simple steps:

1. Listen Before You Speak
   Whether it’s a client meeting or a conversation with your partner, start by listening. What challenges are they facing? What are their goals? What’s keeping them up at night?
   Listening isn’t just polite—it’s transformative. It shows that you care, and it builds trust.

2. Focus on Their Story
   People don’t want to hear about you—they want to hear about themselves. Help them see their own potential. Show them how you can guide them toward success.
   This isn’t about selling—it’s about partnering.

3. Be Genuine
   People can tell when you’re faking it. If you’re just pretending to care, they’ll see right through you. But if you’re genuine—if you truly care about their success—they’ll feel it. And that’s what creates lasting relationships.

Protecting Your Personal Relationships

These same principles apply to your personal life.
When was the last time you really listened to your partner? When was the last time you asked them about their dreams, their goals, their challenges?

Connection isn’t just about business—it’s about life. And the stronger your personal relationships are, the more energy and clarity you’ll bring to your business.

Your Next Step: Let’s Build Connection Together

If you’re ready to reconnect with what matters most—if you’re ready to grow your business AND your relationships—I’d love to help.

Let’s have a conversation. Schedule your free strategy session with me today. Click the link below, send me an email, or give me a call.

Book your free sytartegy call : HERE!

Don’t wait. The sooner you start, the sooner you’ll see the results.