Will your business disappear?

Will Your Business Disappear or Be Unforgettable? Discover the Secret to Stick in Your Clients' Minds!

April 23, 20256 min read

Did you know that 20% of businesses fail within their first year? By the third year, 40% of them are gone. And after 10 years, 70% of businesses disappear entirely. These aren’t just numbers—they’re the harsh reality of the business world. Most businesses don’t just fail; they vanish. Forgotten. Erased from the minds of their customers. And here’s the scariest part: it could happen to anyone, even you.

Think about it. How many businesses did you once see everywhere—on billboards, in commercials, in your daily life—that are now just… gone? Some of them were massive, household names. Yet today, they’re nothing more than a distant memory, if that. Blockbuster, Borders, Pan Am—names that once dominated their industries but failed to adapt, failed to connect, and ultimately failed to survive. And for many of us, especially younger generations, they’re not even memories. They’re just irrelevant.

Now imagine this happening to your business. Imagine your brand, your reputation, your hard work—everything you’ve poured your heart and soul into—fading into obscurity. Imagine the clients you’ve worked so hard to earn moving on, forgetting you, choosing someone else. Imagine your legacy being reduced to nothing more than a footnote, if that. It’s a terrifying thought, isn’t it? But it’s a reality for so many businesses. And the truth is, it doesn’t matter how good your product is or how hard you work. If you don’t make an impact, if you don’t stick in the minds of your clients, you’re at risk of becoming just another forgotten name.

So how do you make sure this doesn’t happen to you? How do you ensure your business not only survives but thrives? How do you create a brand that sticks in the minds of your clients, that they remember, trust, and keep coming back to? The answer lies in one simple truth: it’s not about you. It’s about them. It’s about your clients.

The secret to sticking in their minds, to creating a business that grows and thrives, lies in answering the one thing every client’s brain is asking: “Make me great.” Every decision your clients make is driven by this subconscious need. They’re not buying your product or service just because it’s good. They’re buying it because, on some level, they believe it will make them better—better at their jobs, better in their personal lives, better in their goals. This is the key. If your business can answer their brains’ need to feel great, to feel elevated, you will not only stick in their minds, but you’ll also create loyalty, trust, and recurring business.

Let me explain. Most businesses focus on the sale. They think, “How can I get this person to buy from me?” But that’s the wrong question. The right question is, “How can I make this person’s life better? How can I make them feel great about choosing me?” When you shift your focus from selling to serving, everything changes. You stop being just another option and start becoming the obvious choice. You stop being a business they buy from and start being a brand they believe in. And when that happens, you don’t just make a sale—you create a loyal customer. Someone who comes back again and again. Someone who tells their friends about you. Someone who becomes part of your tribe.

This is how you grow your chances of creating recurring business from 5%—the oblivion zone—to 70%, the sweet spot where you stick in their minds and become unforgettable. It’s not about pushing harder or shouting louder. It’s about connecting deeper. It’s about making them feel great about choosing you.

Think about the brands you love. The ones you keep going back to. The ones you recommend to your friends. Why do you love them? It’s not just because of their products or services. It’s because of how they make you feel. They make you feel understood. They make you feel valued. They make you feel great. And that’s the key. When you make your clients feel great, they remember you. They trust you. They choose you, over and over again.

So how do you do this? How do you make your clients feel great? It starts with understanding them on a subconscious level. What are their frustrations? What are their fears? What are their goals? When you can answer these questions, you can start to craft messaging, products, and experiences that speak directly to them. You can start to build a brand that resonates with them on a deeper level. And when you do that, you become unforgettable.

This is where the “Make Me Great” strategy comes into play. It’s not just a business strategy—it’s a mindset shift. It’s about putting your clients at the center of everything you do. It’s about using ethical persuasion and brain science to connect with them in a way that feels authentic and meaningful. It’s about creating a system that doesn’t just grow your revenue but also grows your relationships and your reputation.

The “Make Me Great” strategy is built on one powerful principle: Elevate your clients to elevate your business. When you focus on making your clients great, you transform your business from a provider of products or services into a trusted partner, a brand that people believe in, trust, and remember. You create a ripple effect. When your clients feel great, they come back. They tell others. They become your biggest advocates. And that’s how you grow your chances of recurring business from 5% to 70%. That’s how you stick in their minds and become unforgettable.

With the “Make Me Great” strategy, you’ll learn how to identify the subconscious frustrations of your clients and use that knowledge to create experiences that stick in their minds. You’ll learn how to build trust and loyalty, how to create a tribe of raving fans who not only buy from you but advocate for you. You’ll learn how to shift your business from being just another option to being the only choice.

This isn’t about manipulation or tricks. It’s about understanding human nature and using that understanding to serve your clients better. Because when you make your clients great, they’ll make you great. They’ll remember you. They’ll choose you. They’ll help you grow, not just for a year or two, but for the long term.

So here’s the question: Are you ready to make the shift? Are you ready to transform your business from one that risks fading into obscurity to one that’s unforgettable? Are you ready to create a brand that sticks in the minds of your clients and grows your chances of recurring business from 5% to 70%? If you are, then let’s take the first step together.

Book a free strategy call with me today. In just 20 minutes, we’ll uncover the subconscious frustrations of your clients and craft a plan to make your business unforgettable. Don’t wait until it’s too late. The time to act is now. Let’s make your business great by making your clients great. Visit https://home.happy-brains.com/book-strat-call and start your transformation today.

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