Become the obvious choice—so clients remember you, trust you faster, and say yes more often.
Powered by the Ethical Persuasion Formula.
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That's the frustrating part. You're working hard, your offer delivers, and still your revenue feels less predictable than it should.
Prospects hesitate, Clients forget. Your message doesn't land consisteltly.
"I hate being the second choice when I know we are better!"
"I don't want to push or manipulate to grow!"
"Why do people 'think about it' instead of deciding?"
If any of that feels familiar, you don't need louder marketing.
You need to speak to the part of the brain that actually makes decisions.
Ready to become the obvious choice?
Every day you're persuading - in sales calls, in marketing, in negotiations, and inside your team and even at home. The question is wether you're doing it ethically and effectively, in a way that makes you unforgettable.
Most business owners try to solve this with surface-level communication: more featires, more logic, more pressure. But decisions aren't made there. Decisions are lmade deeper - by subconscious drivers like trust, identity, safetyu, status, and belonging.
Happy Brains makes Brain Science practical.
We help business owners master Ethical Persuasion so they can increase conversion, build trust faster, and generate recurring business - while staying fully aligned with their values.

Because real persuasion isn’t about how you’re perceived, it’s about what you create. And the best leaders don’t just build businesses—they build trust, loyalty, and lasting impact.
You don't become unforgettable by being louder. You become unforgettable by being relevant to the decision maker's brain - Consistently!
The result : clearer positioning, higher conversion, and stronger recurring business - because you become the obvious choice.

The "Make Me Great!" System
Indentify the Subconscious Frustration : What your client really wants!
Clarify WHO you are : so the clients instantly feel : "This is for me!"
Clarify WHY you do it : so people believe you and remember you.
Build your Tribe : so clients stay, refer, come back!
Install Ethical Persuasion in marketing and sales : so your message and conversations create decisions without pressure.
The "Make Me Great" System
"Make Me Great!" Workshops
Interacive workshops for business owners and teams to master Ethical Persuasion, sharpen messaging, and improve real conversations. Practical, science-backed, and immediately usable.
"Make Me Great!" Coachings
Premium coaching to ensure implementation. We don't just teach the system - we insall it with you, so your team applies it weekly and results compound over time.
Special Packs
The fastest way to get measurable change : assessements, immersive workshop delivery, and structured follow-up coaching so the new behaviors stick!
Here are 3 simple Ethical Persuasion shifts that immediatley increase response and trust.

"You"
Use the "You" language! Everything you say, or write when you want a decision being made has to be focused on that brain shouting at you "Make Me Great!". Learn to "translate" your usual content, emails, calls into the "You" language.

Human
From now on when you want a decision to be made the way you want, you have to agree that every decision is made inside a human brain and as such is deeply connected to that person's personal decision triggers.

Give
Trigger the rule of "reciprocity". When you want a deicision to be made you have to get the decision maker's brain to decide listening to you. It will do it with pleasure when it has to reciprocate because you first gave it something!
There is way more! Keep Reading ...
Happy Brains includes multiple systems. If you're a business owner, start with "Make Me Great!" (ethical persuasion for growth). If you're here for decision-making or relationships, those systems are available below:
The only system designed to Elevate your Clients to Elevate your Success
Elevate your Clients to Elevate Your Success
Talk directly to the decision maker's brain
Become an expert in female - male communication
Stop approximative marketing! Make it persuasive!
Stop being pushy and salesy! Go for the brain!
Generate recurring business easily!
Dedicated to your brain's success, this system will help you to Get More!
Understand your brain
Identify your decision triggers
Define your WHY
Build your tribe
Communicate your decisions
Enjoy making decisions to Get More!
Tired of stressful relationships? No idea why you don't see great results?
No more need for couple therapy or divorce lawyer!
Connect directly with your partner's brain
Specific gender relationship handlng techniques
Gender brain science made simple
Learn communication from to phone to social networks

I help business owners become unforgettable by learning to speak to the decision-maker's brain - ethically!
Founder of the "Make Me Great!", Ethical Persuader, Decision Hack and NeuroCouple systems, my passion is to give Business Owners, CXOs and Entrepreneurs their smile back because they finally can directly talk to the decision maker's brain.
I teach high-level decision-makers how to tap into the real drivers of human decision-making, moving beyond surface-level pain points and speaking directly to the primal part of the brain—the part connected to trust, loyalty, and emotional buy-in.
I am also a certified 10X Business Coach and one of Grant Cardone's rare 10X Performace Coaches.
Click on the image to read the book of your choice
A pratical framework to trigger decisions ethically by aligning subconscious frustrations, WHO, WHY, and Tribe.

The Subconscious Frustration = the key to the decision making process
Who are you? Will you resonate with your clients and partners?
Why do you do what you do?
The Tribe, the ultimate secret to generate recurring business!
Want to implement it?
Also ACCESS ALL OF THE 10X TrAINING AND COACHNIG
Our founder Dr. Thomas Trautmann is also a 10X Performance Coach and 10X Certified Business Coach!
Get Access to Cardone University
Be coached in the 10X System
Get your team trained in 10X Marketing, Sales and more!


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