FOR BUSINESS OWNERS AND EXECUTIVES
You lose deals you should win. Not because your offer is weak.
Because of what happens in the first 11 seconds, before you say a word.
You've built something real. Your work delivers. Your team trusts you. And the room still does not see it.
It is not your product. It is not your price. It is neuroscience, and it is fixable in one day.
THE SILENT COST
If any of these sound uncomfortably familiar, you are in the right place.
Before you keep guessing, put a real number on it. Run the First Impression Cost Calculator HERE!
REVENUE
"I know we are the better option. Why are they choosing the other guy."
You have watched prospects go to competitors who are half as qualified, and it makes you quietly furious. Your pricing is fair, your results are real, but there is a ceiling you cannot break, and the recurring clients who should be calling you back are not.
The reason is not your offer. It is a neurological event happening in the first seconds of every conversation. We fix that.
REPUTATION
"I have earned this. When does the room finally recognise it."
You are one of the best in your field, you have the track record, the expertise, the results. And still you walk into rooms where you have to prove yourself before anyone leans in. The people who matter most to you personally have not said "I am proud of you" with the weight you know you deserve.
You do not need to shout louder. You need your brain to do something different the moment you walk in. We make that happen.
RELATIONSHIPS
"My business is growing. So why does everything else feel like it is slipping."
In our own survey of 2,431 business leaders, 44 percent ranked their relationships, not revenue, as their top priority right now. The partner who believed in you first deserves more than co-existence.
The same science that gives you a professional edge is the science that rebuilds what matters at home. We rebuild.
THE SCIENCE
In the first 11 seconds, the brain decides, are you worth it.
This is not a metaphor, it is primate neuroscience. Every brain in every room you walk into runs an automatic threat or trust assessment before your pitch, before your credentials, before your handshake lands. Cortisol or oxytocin. Resistance or openness. Forgettable or magnetic.
We call this the 11 Second Brain Scan, the specific window in which a person's nervous system decides whether to trust, dismiss, or remember you, before a single word registers consciously.
Dr. Thomas Trautmann has spent 25 years at the intersection of artificial intelligence, neuromarketing and executive performance. He is the only coach who works this window from all three angles at once, your revenue conversations, your professional reputation, and your most important personal relationships.
The result is not motivation. It is permanent rewiring.
CREDENTIALS
PhD in Artificial Neural Networks
Certified Neuromarketing Instructor
Grant Cardone 10X Certified Performance Coach
Founder, Happy Brains & Make Me Great! SystemBullet List 5
Clients across USA and EMEA
"Thomas walked into a room that had written us off and walked out with the deal. I watched it happen. I still can't fully explain it."
— CEO, B2B tech, €8M ARR
"The week after the workshop, three clients I thought I'd lost called me back. Two upgraded their contracts."
— Founder, professional services
"My wife said something to me she hadn't said in six years. I know that sounds unrelated to business coaching. It isn't."
— Executive, financial services
THE SHIFT
The Make Me Great! System. Five steps. One day. Permanent results.
This is not a workshop you attend, it is a neurological upgrade you undergo.
STEP 1 - ASSESS
We identify exactly which of the three fear clusters, Revenue, Reputation or Relationships, is costing you the most right now.
STEP 2 - DIAGNOSE
We map the precise trigger creating resistance in your most important conversations, with clients, with your team, and with the people you go home to.
STEP 3 - REWIRE
One immersive day. Brain science meets behavioural execution. We change what your nervous system does automatically in the moments that cost you most.
STEP 4 - INSTALL
Implementation follows you home. Structured 90 day reinforcement, not motivation that fades by Monday.
STEP 5 - EXPAND
Once you are unforgettable, 10X Coaching scales the result. Revenue grows. Your competition watches.
THE METHOD
This is how the transformation actually happens.
In layers, from the first millisecond to long term consistency. This is not about marketing. It is about how you are perceived.
CHOOSE YOUR SPEED
A single enterprise client, unforgettable and retained for three years, typically generates 200K to 2M dollars in lifetime value.
WORKSHOPS
"I want to learn the system." Interactive sessions to master Ethical Persuasion, practical, science backed, immediately usable.
Best for: Teams and owners who want quick wins.
1:1 COACHING
"I want it installed." Premium coaching to ensure implementation, we install the system with you.
Best for owners ready for transformation.
COMPLETE PACKAGE
"I want the fastest results." Assessment, immersive workshop, and structured follow up, the full package.
Best for owners who want measurable change now.
EXPLORE MORE
The "Make Me Great!" App
Make Me Great App, the private community where founding members install this daily. Explore the app
Visual Impact Map
VIM, the Visual Impact Map, a fast diagnostic on how you're being perceived right now. Learn more
NAD+ Protocol
NAD+ Protocol, the biological upgrade for leaders who refuse to operate at 80%. Learn more
FAQ
Common questions, answered directly.
This is not a workshop you attend, it is a neurological upgrade you undergo.
What is the 11 second rule in business?
It refers to the window in which a person's brain runs an automatic trust or threat assessment on you, before conscious thought catches up. This is called the 11 Second Brain Scan, and it determines whether a prospect, colleague or partner leans in or shuts down before you have said anything of substance.
What is the Make Me Great! System?
A five step neuroscience based method, Assess, Diagnose, Rewire, Install, Expand, delivered in one immersive day with 90 days of structured follow up.
How is this different from regular executive coaching?
Most executive coaching changes what you say. This changes what your nervous system does automatically in the moment that decides whether you are trusted. The shift is neurological, not motivational.
Do I need to be in the US to work with you?
No, clients are coached across the USA and EMEA, workshops are delivered worldwide.
THE SYSTEM'S CORE
Free books to get you started.
Click any cover to download. No spam. No pitch. Just the frameworks.
The 11-second window is happening right now.
In every room you're not in.
Every conversation today, with a prospect, with your team, with your partner, your brain is either winning that window or losing it. Make Me Great! makes it permanent.
No pitch. Just clarity on exactly where the gap is costing you, and what we would do about it.
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