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Selfish on purpose, for business owners and executives

Become unforgettable in eleven seconds. Everything else follows.

Stop pretending you are doing it for them. You want the money, your name in people's mouths, your parents proud, your kids bragging, and someone still awake in bed because you are not home yet. None of that comes to the forgettable guy.

A brain decides that in eleven seconds, before you say a word. It is neuroscience, not personality, and it installs in one day.

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Twenty minutes, no pitch, straight answers on where you are losing the window.

2,431 business leaders surveyed. 44% said relationships, not revenue, are costing them the most right now.

Coaching clients worldwide

The silent cost

If any of this sounds exactly like your week, keep reading.

Revenue, reputation, and relationships are three currencies, and everything you are building is only cashable while you are alive. That is not motivation. That is arithmetic.

Run the First Impression Cost Calculator

Revenue

"You know you are the better option. Why do they keep signing with someone worse."

This is not about being outworked. It is the low hum of missing out, the window closing, the good years spent on maintenance instead of on winning. Somewhere under the P&L sits the fear you never say out loud, whether you can keep providing at the level everyone assumes you already do, and whether people have started seeing you as the one who did not quite make it.

Revenue is not growth. It is the ability to provide, and to stop being scared.

We install the neuroscience that gets you both.

Reputation

"You have earned this. So why do you still have to prove it, every single time."

It is not enough that clients used to come back, you need them coming back without being chased. Your parents have not quite said it yet. Your kids describe what you do the way they describe insurance. Your team tolerates you more than it trusts you, and you are still the one pretending you do not need the room to turn toward you when you walk in.

Reputation is not authority. It is people saying your name while you are alive to hear it.

That starts in the brain, not the resume.

Relationships

"Your business is growing. So why does everything else feel like it is quietly falling apart."

In our own survey of 2,431 business leaders, 44 percent said their relationships, not their revenue, are costing them the most sleep right now. You want a partner who trusts you again, not one you manage like a stakeholder. You want friends worth the evening, not just the contact list, and intimacy that has not been scheduled around your calendar.

Relationships is not networking. It is being wanted, in the room and once you have left it.

We rebuild both, before it costs you either one.

The science

In the first eleven seconds, a brain decides if you are worth it.

This is not a metaphor. It is primate neuroscience. Every brain you meet runs an automatic threat or trust assessment before your pitch, before your credentials, before your handshake lands.

Cortisol or Oxytocin
Resistance or Openness
Forgettable or Unforgettable

We call this the Eleven Second Brain Scan, the window in which a nervous system decides whether to trust, dismiss, or remember you, before a single word registers consciously.

If you think this does not apply to you

If you are the rational, data driven type, you are probably already deciding this does not apply to you. That instinct is the trust reflex doing exactly what it is built to do, working faster than the part of your brain that likes to argue. The more analytical you are, the less you notice it happening, which is exactly why it works on you too.

Dr. Thomas Trautmann

Dr. Thomas Trautmann spent twenty years inside IBM, HP, AOL, Bosch and Steelcase learning how decision makers actually decide, then built the science that explains it. German, Swiss born, French educated, Irish weathered, he is the only coach working this eleven second window from all three angles at once, the money conversation, the reputation you are still proving, and the relationship that is supposed to be waiting for you at home. The result is not motivation. It is permanent rewiring.

  • PhD in Artificial Intelligence
  • Certified Neuromarketing Instructor
  • Grant Cardone 10X Certified Business and Performance Coach
  • Founder, Happy Brains & Make Me Great!
  • First person to wingsuit the North Pole
  • Clients worldwide
Thanks to Thomas's expertise in neuromarketing, our brand has undergone a remarkable transformation. In five years, his method helped us revitalise our image, increase our visibility, and grow our LinkedIn audience sevenfold while significantly increasing leads on our website.
Alexandre Basson , Group Marketing and Business Development Director, Precision Global
Thomas successfully trained 40 sales professionals at Zendesk. We developed ethical persuasion techniques and a real understanding of how the brain makes decisions. I highly recommend it.
Hassen Mouffok , Senior Sales Manager EMEA, Zendesk
I am far more aware of how the brain works and how decisions get triggered. I am still working on recognising subconscious frustrations, not only with customers but with colleagues, family, and everyone around me.
Dario Stankovic , Sales Director
11 sec

is how long it takes a decision maker's brain to decide whether you get remembered or filed under forgettable. Dr. Thomas Trautmann has spent his career making sure his clients land on the right side of that clock.

The shift

The Make Me Great! System. Five steps. One day. Permanent results.

This is not a workshop you attend. It is a neurological upgrade you undergo. Thomas says it best, it is not helping others that makes you happy, it is being happy that lets you help others.

  1. 01

    Who

    We start with who you actually are, underneath the title, because people do not trust a pitch, they trust a person. Your own story becomes the opening move, not a generic script borrowed from someone else's brand.

  2. 02

    Why

    We get honest about why you do what you do, in language direct enough that people feel it before they finish analyzing it. This is what makes clients, teams and partners lean in instead of politely waiting for you to stop talking.

  3. 03

    Ethical Persuasion

    One immersive day. Brain science meets behavioural execution. You learn the mechanics of trust and influence, used without manipulation, and drill them until they fire automatically, under pressure, without a script in your hand.

  4. 04

    Tribe

    Nobody rewires alone and stays rewired. We install the shift inside the people around you, your team, your closest professional circle, your household, so they reinforce the new you instead of quietly pulling you back to the old one.

  5. 05

    Communication

    Every conversation becomes proof it worked, in a pitch, on a stage, at your own dinner table. You do not leave with a nice memory of a workshop. You leave with a toolbox of Ethical Persuasion power tools you use for the rest of your career.

Not motivation

The result is permanent rewiring.

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The method

This is how the shift actually happens.

In layers, from the first millisecond your face registers, to the version of you people describe to other people months later. This is not marketing. It is how you are perceived, engineered on purpose instead of left to chance.

  1. 50 ms Visual impact The eye decides first
  2. 11 sec Unforgettable message One hook, one promise
  3. Same day Immediate tools Scripts, openings, closings
  4. 30 to 180 days Integration One coherent signal
  5. Ongoing Consistency Predictably chosen

Choose your speed

Pick how fast you want to be unforgettable.

You already know you want this. The only question left is how fast you want the money, the reputation, and the relationships that come with it.

Workshops

Learn the system

"I want to learn the system myself."

Interactive sessions that install Ethical Persuasion directly, practical, backed by science, usable in your very next conversation, the next room, the next dinner table.

Best for owners who want the room to notice, fast.

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1:1 Coaching

Get it installed

"I want it installed for me."

Premium coaching built around your specific revenue, reputation and relationship gaps, the ones you do not say out loud. We do not just teach the system, we install it with you, one rep at a time.

Best for owners ready to stop earning belief from zero.

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Complete Package

Fastest result

"I want the fastest result, full stop."

Assessment, immersive workshop, and structured follow up, the entire path in one package, because the eleven second window does not wait for your calendar to clear.

Best for owners who are done waiting to be wanted.

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The rest of the ecosystem.

The App

Brain Trigger

The private community where founding members install this daily.

Explore the app Visual Impact Map

Visual Impact Map

A fast diagnostic on how you are actually being perceived right now.

Learn more NeuroCouple

NeuroCouple

Brain science for the relationship that funds everything else you are building.

Learn more 10X Coaching

10X Coaching

Grant Cardone's system, filtered through neuroscience.

Learn more NAD+ Protocol

NAD+ Protocol

The biological upgrade for leaders who refuse to operate at eighty percent.

Learn more Speaking

Speaking

Book Dr. Trautmann for your next event.

Learn more

FAQ

Common questions, answered directly.

It refers to the window in which a brain runs an automatic trust or threat assessment on you, before conscious thought catches up. We call this the Eleven Second Brain Scan, and it decides whether a prospect, colleague or partner leans in or shuts down before you have said anything of substance.

Selfish on purpose, yes. Wanting the money, wanting your name in people's mouths, wanting someone waiting up for you, none of that is a character flaw, pretending you do not want it is what makes you forgettable. It is not helping others that makes you happy, it is being happy that lets you help others, and revenue, reputation, and relationships are only cashable while you are alive to spend them. We built the method around that arithmetic instead of around guilt.

Make Me Great! is a five step system that makes you unforgettable in eleven seconds by teaching you how to speak directly to the decision maker's brain.

Most executive coaching changes what you say. This lets you be ethically selfish instead of pretending you are not, and changes what your nervous system does automatically in the moment that decides whether you are trusted. The shift is neurological, not motivational.

Especially to you. The trust reflex fires before the analytical part of your brain even wakes up. Being logical does not exempt you from it, it just makes you less aware it is happening, to you and to everyone judging you.

No. Clients are coached worldwide, and workshops are delivered worldwide too.

The system's core

Free books to get you started.

Click any cover to download. No spam. No pitch. Just the frameworks.

Book Book Book Book Book Book

Right now

The eleven second window is happening right now.

In every deal you have not closed yet, every colleague who tolerates you instead of trusting you, and every night at home that deserved more of you than it got. It is costing you a bedroom, not just a boardroom, and Make Me Great! is how you stop losing both in the same eleven seconds.

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No pitch. Just clarity on exactly where the gap is costing you, and what we would do about it.

Copyright 2026. Dr. Thomas Trautmann. All Rights Reserved.