The Make Me Great! App
The private community where founding members install this daily.
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Selfish on purpose, for business owners and executives
You want the money, your name in people's mouths, and someone still awake when you get home.
None of that goes to the forgettable guy.
You are allowed to want all of it. Pretending you do not is exactly what makes you forgettable, and a brain, not yours, is deciding right now whether you get remembered or filed away with everyone else.
The decision happens in eleven seconds, before you say a word. It is neuroscience, not personality, and it installs in one day.
Book your free strategy call
Twenty minutes, no pitch, straight answers on where you are losing the window.
11
sec
2,431 business leaders surveyed. 44% said relationships, not revenue, are costing them the most right now.
Coaching clients worldwide
The silent cost
If any of this sounds exactly like your week, keep reading.
Revenue
"You know you are the better option. Why do they keep signing with someone worse."
You have watched easier, cheaper, less proven people walk out with deals that should have been yours. Your pricing is fair. Your results are real. And underneath the P&L there is a simpler question you do not say out loud, whether you can keep providing at the level everyone already assumes you do.
The reason is not your offer. It is a neurological event in the first seconds of every conversation, and it is fixable. We fix that.
Reputation
"You have earned this. So why do you still have to prove it, every single time."
You have the track record, the results, the expertise nobody can seriously argue with, and you still walk into every room proving it from zero. Your parents have not quite said it yet. Your kids describe what you do the way they describe insurance. Your team tolerates you more than it trusts you, and you are tired of earning something you already earned years ago.
You do not need to work harder to be believed. You need your brain to signal trust automatically, before you open your mouth. We install that.
Relationships
"Your business is growing. So why does everything else feel like it is quietly falling apart."
In our own survey of 2,431 business leaders, 44 percent said their relationships, not their revenue, are costing them the most sleep right now. The partner who believed in you first is not asking for a stakeholder update. Your friends stopped expecting you to show up, and somewhere in there, being wanted quietly turned into a scheduling problem.
The same reflex that decides trust in a client's brain decides it in your partner's. We rebuild both, before it costs you either one.
The science
In the first eleven seconds, a brain decides if you are worth it.
This is not a metaphor. It is primate neuroscience. Every brain you meet runs an automatic threat or trust assessment before your pitch, before your credentials, before your handshake lands.
CortisolorOxytocin
→
ResistanceorOpenness
→
ForgettableorUnforgettable
We call this the Eleven Second Brain Scan, the window in which a nervous system decides whether to trust, dismiss, or remember you, before a single word registers consciously.
If you think this does not apply to you
If you are the rational, data driven type, you are probably already deciding this does not apply to you. That instinct is the trust reflex doing exactly what it is built to do, working faster than the part of your brain that likes to argue. The more analytical you are, the less you notice it happening, which is exactly why it works on you too.
Dr. Thomas Trautmann spent twenty years inside IBM, HP, AOL, Bosch and Steelcase learning how decision makers actually decide, then built the science that explains it. German, Swiss born, French educated, Irish weathered, he is the only coach working this eleven second window from all three angles at once, the money conversation, the reputation you are still proving, and the relationship that is supposed to be waiting for you at home. The result is not motivation. It is permanent rewiring.
PhD in Artificial Intelligence
Certified Neuromarketing Instructor
Grant Cardone 10X Certified Coach, works Cardone's own clients directly
Founder, Happy Brains & Make Me Great!
First person to wingsuit the North Pole
Clients worldwide
"
Thomas walked into a deal that had already written us off, and walked out with the signature. I watched it happen. I still cannot fully explain it.
CEO, B2B tech company, €8M ARR
"
The week after the workshop, three clients I thought I had lost called me back. Two upgraded their contracts.
Founder, professional services
"
My wife said something to me she had not said in six years. That sounds unrelated to business coaching. It is not.
Executive, financial services
11
sec
is how long it takes a decision maker's brain to decide whether you get remembered or filed under forgettable. Dr. Thomas Trautmann has spent his career making sure his clients land on the right side of that clock.
The shift
The Make Me Great! System. Five steps. One day. Permanent results.
This is not a workshop you attend. It is a neurological upgrade you undergo.
01
Who
We start with who you actually are, underneath the title, because people do not trust a pitch, they trust a person. Your own story becomes the opening move, not a generic script borrowed from someone else's brand.
02
Why
We get honest about why you do what you do, in language direct enough that people feel it before they finish analyzing it. This is what makes clients, teams and partners lean in instead of politely waiting for you to stop talking.
03
Ethical Persuasion
One immersive day. Brain science meets behavioural execution. You learn the mechanics of trust and influence, used without manipulation, and drill them until they fire automatically, under pressure, without a script in your hand.
04
Tribe
Nobody rewires alone and stays rewired. We install the shift inside the people around you, your team, your closest professional circle, your household, so they reinforce the new you instead of quietly pulling you back to the old one.
05
Communication
Every conversation becomes proof it worked, in a pitch, on a stage, at your own dinner table. You do not leave with a nice memory of a workshop. You leave with a toolbox of Ethical Persuasion power tools you use for the rest of your career.
Not motivation The result is permanent rewiring.
The method
This is how the shift actually happens.
In layers, from the first millisecond your face registers, to the version of you people describe to other people months later. This is not marketing. It is how you are perceived, engineered on purpose instead of left to chance.
Choose your speed
A single client, unforgettable and retained for three years, is typically worth 200K to 2M dollars in lifetime value. Pick how fast you want to get there.
Workshops
Learn the system
"I want to learn the system myself."
Interactive sessions that teach Ethical Persuasion directly, practical, backed by science, usable in your very next conversation.
Best for teams and owners who want fast, visible wins.
Explore workshops1:1 Coaching
Get it installed
"I want it installed for me."
Premium coaching built around your specific revenue, reputation and relationship gaps. We do not just teach the system, we install it with you, one rep at a time.
Best for owners ready for real transformation, not another seminar.
Explore coachingComplete Package
Fastest result
"I want the fastest result, full stop."
Assessment, immersive workshop, and structured follow up, the entire path in one package.
Best for owners who want measurable change now, not eventually.
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The rest of the ecosystem.
Visual Impact Map
A fast diagnostic on how you are actually being perceived right now.
Learn more
NeuroCouple
Brain science for the relationship that funds everything else you are building.
Learn more
10X Coaching
Grant Cardone's system, filtered through neuroscience.
Learn more
NAD+ Protocol
The biological upgrade for leaders who refuse to operate at eighty percent.
Learn more
Speaking
Book Dr. Trautmann for your next event.
Learn moreFAQ
Common questions, answered directly.
What is the eleven second rule in business? +
It refers to the window in which a brain runs an automatic trust or threat assessment on you, before conscious thought catches up. We call this the Eleven Second Brain Scan, and it decides whether a prospect, colleague or partner leans in or shuts down before you have said anything of substance.
What is the Make Me Great! System? +
A five step, neuroscience based method: Who, Why, Ethical Persuasion, Tribe, and Communication, delivered in one immersive day with structured follow up.
How is this different from regular executive coaching? +
Most executive coaching changes what you say. This changes what your nervous system does automatically in the moment that decides whether you are trusted. The shift is neurological, not motivational.
I am the rational, data driven type. Does neuroscience really apply to me? +
Especially to you. The trust reflex fires before the analytical part of your brain even wakes up. Being logical does not exempt you from it, it just makes you less aware it is happening, to you and to everyone judging you.
Do I need to be based in the US to work with you? +
No. Clients are coached worldwide, and workshops are delivered worldwide too.
The system's core
Free books to get you started.
Click any cover to download. No spam. No pitch. Just the frameworks.
Right now
The eleven second window is happening right now.
In every deal you have not closed yet, every colleague who tolerates you instead of trusting you, and every night at home that deserved more of you than it got. It is costing you a bedroom, not just a boardroom, and Make Me Great! is how you stop losing both in the same eleven seconds.
Book your free strategy call
No pitch. Just clarity on exactly where the gap is costing you, and what we would do about it.
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